I reckon the low Imperial Brands share price and near-12% yield make it a screaming buy

Harvey Jones says results at Imperial Brands Group plc (LON: IMB) may be disappointing, but today’s bargain price and double-digit yield can’t be ignored.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since topping 4,000p a share three years ago, the only direction for the Imperial Brands Group (LSE: IMB) share price has been down. It’s lost more than half its value since then, trading at around 1,750p, which is quite a comedown for one of the most reliable long-term dividend growth stocks on the FTSE 100.

Smoke without fire

Investors were primed for disappointment today and brushed off the 7.3% drop in pre-tax profits to £1.69bn for the year to 30 September, preferring to focus on the 2.2% rise in revenue to £31.6bn instead. They knew what was coming following September’s profit warning, after President Donald Trump announced a crackdown on vaping and flavoured e-cigarettes, hitting potential sales of Imperial Brand’s myblu.

Today, outgoing CEO Alison Cooper called 2019 “a challenging year with results below our expectations,” with the group hit by tough trading in its portfolio of Next Generation Products (NGP), which were designed to offset shrinking revenues from traditional tobacco products. NGP revenues grew 52.4% to £285m, but Cooper admitted this “was below the level we expected to deliver.”

She blamed the disappointment on an increasingly competitive environment and regulatory uncertainty in the US, while growth in Europe was also slower. Imperial will now prioritise markets and categories with the highest potential for sustainable profitable growth, while waiting to see whether regulatory uncertainties improve.

Fresh focus

Future focus will be on profit and cash generation, with “a more tightly focused business model that will create long-term value for shareholders.” Can Imperial Brands achieve this? It won’t be easy amid a US vaping clampdown, especially if other countries follow its lead.

NGPs were supposed to offset the long-term decline in developed world smoking, but now fresh thinking is required. Today, we learned that Thérèse Esperdy will succeed Mark Williamson as chairman from January, but the search for a new CEO continues.

Tobacco net revenue, meanwhile, rose 2.7% over the year to £7.71bn, but earnings per share fell 1.6% at constant currency to 273.3p.

Dividend delight

In July, the £16bn group started rewarding loyal investors with a £200m share buyback programme for 2019, of which £108m has been completed. That won’t do much to offset the hefty capital losses investors have suffered, but the big consolation in this case is the dividend.

Imperial Brands now offers a quite stunning forecast yield of 11.8%, covered 1.3 times by earnings. That’s a compelling level of income, provided the dividend isn’t cut. In the summer, management announced it was dropping its long-running policy of increasing dividends by 10% every year, something it had managed every year for the last decade. Future payouts will be in line with earnings growth, which disappointed some investors, but seems wise if that makes today’s whopping yield more sustainable.

The other big attraction is its bargain basement valuation, with the stock trading at just 6.1 times forward earnings, well below the FTSE 100 average of around 17 times.

Imperial Brands does carry net debt of £11.37bn, which is another worry. I also believe tobacco is a declining business, but it isn’t declining as rapidly as today’s low share price would suggest. Any good news could send it soaring.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »