Royal Mail vs SSE: Which falling share price should I buy?

The Royal Mail and SSE share prices have been falling recently. Should you invest in both or is one a value trap?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Royal Mail (LSE: RMG) shares have lost 45% of their value since November 2018 and haven’t been performing well at all this year. However, the high dividend yield and low price could tempt many investors into buying.

Likewise, SSE (LSE: SSE) has also seen its share price fall. In the past three years it’s dropped 26%. Having said this, could it now be back on the rise?

I’m going to take a look at both companies to understand why they could be undervalued and whether they are worth investing in.

Daylight robbery?

Currently, Royal Mail shares are incredibly cheap after consistently dropping in value throughout the years. The shares did benefit from a 3% rise in September but they are still down 5.8% since the end of August.

However, if you look at the fundamentals, Royal Mail shares still look incredibly attractive, so is it just harshly undervalued? With a forecast dividend yield of 7.4% and a price-to-earnings ratio of under 9, it appears to be screaming buy. So, why aren’t investors cashing in, and what’s causing such a low valuation?

If we take a closer look at Royal Mail in terms of its earnings, it’s easy to see that there are some concerns. Earnings per share are projected to fall a staggering 49% in 2020. This is after a decline of 45% already in 2019. Furthermore, the projected dividend will only be covered 1.5 times by forecast earnings. This is far from comfortable when the company is suffering from cash flow problems.

Royal Mail is very aware of the potentially dire situation that it’s currently in and plans to invest around £1.8bn in its UK business over the next five years. However, this might not be enough to turn everything around and it could be too late, considering the rate shares are dropping.

Taking everything into account, it appears to me that Royal Mail is deserving of its low valuation. For now, I think that its’s worth staying away from this stock.

Looking better

On the other hand, I think that SSE could bring investors great rewards. While the share has been falling, it’s up 15% from its July lows. In September, it revealed a $500m deal to sell its retail business to rival OVO Energy. This will really help the company to pay off some of its debt and reinvest into the business.

The current dividend yield of 6.6% is very tempting, and I feel that it’s much more reliable than Royal Mail’s dividend. Furthermore, I think that SSE has a great business plan moving forward, focusing much more on renewable energy as people begin searching for alternatives to gas and oil. The company appears to be well-positioned to benefit from the UK’s gradual transition to low-carbon energy.

The sustainable business plan, million-dollar deal with OVO Energy and the high dividend make SSE a buy for me.

fional has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »

Dividend Shares

How much do you need in an ISA to make £1,000 of passive income in 2026?

Jon Smith looks at how an investor could go from a standing start to generating £1,000 in passive income for…

Read more »

Investing Articles

Can the Lloyds share price hit £1.30 in 2026?

Can the Lloyds share price reproduce its 2025 performance in the year ahead? Stephen Wright thinks investors shouldn’t be too…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 45%, is it time to consider buying shares in this dominant tech company?

In today’s stock market, it’s worth looking for opportunities to buy shares created by investors being more confident about AI…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Is the BP share price about to shock us all in 2026?

Can the BP share price perform strongly again next year? Or could the FTSE 100 oil giant be facing a…

Read more »