Thinking of buying Tesco shares? Read this first

Are Tesco shares a bargain? Edward Sheldon takes a closer look at the investment case.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) is a stock that tends to divide opinion. On one hand, there are plenty of investors who believe that the company has bright prospects ahead and that the share price offers value. On the other hand, many investors see the investment case as quite risky. Personally, I’m in the latter camp. Here’s why.

Lack of economic moat

One of the first things that Warren Buffett looks for in a stock is a competitive advantage or ‘economic moat’. What this does is protect the company profits. Imagine that the company is a castle – if it has a wide moat around it, it’s more protected from enemies (competitors) meaning its profits should be more resilient. If there’s no moat, there’s nothing to stop enemies from raiding the castle (i.e. competitors stealing market share). “The most important thing is trying to find a business with a wide and long-lasting moat around it,” Buffett says. “Why is that castle still standing? And what’s going to keep it standing or cause it not to be standing five, 10, 20 years from now?”

Now, in the past, Tesco’s competitive advantage was that it was the largest supermarket in the UK. This meant that it could buy in scale, offer competitive prices, and generate solid profits. That model worked well when it was just the big four supermarkets – Tesco, Sainsbury’s, Morrisons, and Asda – in the UK. However, that competitive advantage appears to have been smashed to pieces by the arrival of Aldi and Lidl, who have disrupted the market in recent years by offering far lower prices than the big four, and have managed to capture significant market share. 

Just look at the most recent UK supermarket data. For the 12 weeks to 9 September, Tesco’s market share fell from 27.4% to 26.9%, while Aldi’s market share increased from 7.6% to 8.1% and Lidl’s increased from 5.5% to 6%. This is a trend that we have seen for a while now. Clearly, Tesco’s economic moat has been breached. And looking ahead, I believe things could get worse for it.

Aggressive growth plan

Just last week, Aldi – which has won a stack of supermarket awards in recent years – announced plans to open a new store in the UK every week on average for the next two years. The group is also now targeting London. “Within Greater London, our market share is around half of what it is in the rest of the country so there’s clearly a big opportunity for us to expand the business. In the long term, we can comfortably see us opening 200-250 stores within London,” said Aldi boss Giles Hurley.

I see this as bad news for Tesco, as with more stores open, Aldi should be able to continue to capture market share at the expense of the big four. Throw in Lidl’s plans to open 40 new stores in London in the next few years, and the long-term outlook for Tesco looks quite uncertain, in my view.

So, given its clear lack of economic moat, I’d be inclined to give Tesco shares a miss. To my mind, the current forward-looking P/E ratio of 14.7 doesn’t offer enough value when you consider the risks to the investment case. All things considered, I think there are better stocks to buy right now.

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Are investors taking a massive gamble by chasing the BP share price higher?

Investors who thought the BP share price would continue to rocket as the Iran war intensifies may have been surprised…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

Down 23%, consider this FTSE 250 share that’s boosted profit forecasts!

This FTSE 250 tech share's leapt 8% on Wednesday (18 March) after it raised full-year profit forecasts. Is now the…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

4 reasons the Rolls-Royce share price might be headed to £24

Could the Rolls-Royce share price double from around £12 to closer to £24? Here are a few reasons why it…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How much passive income can you earn by investing £20,000 in a Stocks and Shares ISA?

With dividend yields up to 10%, REITs might be some of the top passive income opportunities for UK investors in…

Read more »

Group of friends meet up in a pub
Investing Articles

Diageo shares are back at 2012 levels. Time to consider buying?

Diageo shares have fallen around 65% from their highs and now trade at levels not seen for well over a…

Read more »

Investing Articles

Softcat: a FTSE 250 tech stock offering growth, dividends and value

Right now, the share price of FTSE 250 IT company Softcat is well off its highs. And at current levels,…

Read more »

Black woman using smartphone at home, watching stock charts.
US Stock

3 huge pieces of news that could impact the Nvidia share price

Jon Smith talks through some key reveals and implications for the Nvidia share price from the company conference taking place…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing For Beginners

This FTSE stock is now trading at the lowest level since the 1990s! Should I buy?

Jon Smith explains why a FTSE share is currently at multi-decade lows and might surprise some with his decision on…

Read more »