Thomas Cook’s share price is up 64% in THREE days! Is it time to buy back in?

Thomas Cook Group plc (LON: TCG) is back on the warpath! But can it keep on clattering higher?

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Thomas Cook (LSE: TCG) had yet another shocker in July, its share price slipping 58% during the course of the month. On this occasion, though, it wasn’t the release of chilling trading data which encouraged investors to rush for the exits. Instead, news of a major refinancing plan caused the travel operator to sink to its cheapest since first listing back in 2007.

Thomas Cook’s started off August on the front foot, however. Indeed, it’s up a mighty 30% as I type in Friday business. Could this be the start of a stunning recovery?

Turkish delight

Shares have flown in recent days as news of a much-needed cash injection from a significant Turkish investor has emerged. Neset Kockar, founder of holiday colossus Anex Tourism Group, secured a 6.71% stake in Thomas Cook on Wednesday before going shopping again yesterday. As it stands Kockar holds an 8.01% stake in the British business.

It’s not just that investors are celebrating the critical boost for Thomas Cook’s battered balance sheet. The £750m liquidity injection from its lenders and Chinese travel titan Fosun which was proposed last month would only give it sufficient liquidity to trade over the winter season.

In an internal e-mail seen by Bloomberg today, Kockar said that he believes the small-cap “has more value and potential than what is being discussed recently, particularly with the skillset and complementary capabilities Anex Tour shall put forward.”

Anex is a major player across Russian and Central and Eastern European travel markets, and investors are hoping it’ll bring some of its magic to Thomas Cook.

Flying high, or ready to crash?

Is it finally time to buy back into the UK operator? Not in my book. While the Anex and Fosun investments have put Thomas Cook on a safer financial footing, as well as bolstering the brain trust over at the business, I’m not convinced either will prove little more than a temporary sticking plaster.

Cutthroat competition among the holiday providers continues to play havoc across the sector and the number of casualties continues to grow. Just today, Malvern Group — owner of booking website LateRooms.com and operator of Superbreak Mini-Holidays — announced it had collapsed into administration. And earlier this week, Ryanair advised further fare-cutting had caused pre-tax profits to sink 21% in the three months to June.

This fight to the bottom isn’t the only factor threatening to keep revenues at Thomas Cook in the doldrums. I’m speaking, of course, about a prolonged downturn in broader consumer spending due to uncertainty over Brexit.

Besides, under that refinancing package announced last month, Thomas Cook plans to convert “a significant amount of the group’s external bank and bond debt” into equity. Even if its lenders agree to such a proposal the move will considerably dilute the holdings of its existing shareholders.

While Thomas Cook’s forward P/E multiple around 12 times might make it cheap on paper, I think the risks to investors remains far too considerable. For that reason, I’m happy to keep avoiding it.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Workers at Whiting refinery, US
Investing Articles

Why is everyone selling BP shares?

BP shares have been some of the most sold in the last week. What's going on here? And could this…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this market correction a once-in-a-decade chance to buy ultra-high-yield income stocks?

As share prices fall, dividend yields rise. The FTSE 100 is full of top income stocks and Harvey Jones says…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 25% in a month! Are these the 3 best stocks to buy in today’s correction… or the worst?

Harvey Jones examines whether the best stocks to buy today can all be found in the FTSE 100 sector that…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

This FTSE small-cap stock can surge 105%, says one broker

Ben McPoland highlights a FTSE small-cap share that's trading cheaply and offering a dividend for the first time since 2019.

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

£10,000 invested in ultra-high yield Legal & General shares on 5 April last year is now worth…

Investors typically buy Legal & General shares for the dividend income, as they now yield more than 8.5%. But will…

Read more »

Modern apartments on both side of river Irwell passing through Manchester city centre, UK.
Investing Articles

With an empty ISA today, how long would it take to aim for a million?

Is it realistic to aim for a million with an empty ISA? Our writer turns from fantasy to facts to…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

What on earth’s going on with the Helium One share price?

The Helium One share price rally has stalled. Our writer reflects on the reasons and asks whether now could be…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »