Why I pick stocks for my portfolio instead of investing in a FTSE 100 tracker fund

FTSE 100 (INDEXFTSE: UKX) tracker funds have become very popular with investors in recent years. Yet stock picking could be a far more profitable strategy, says Edward Sheldon.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In recent years, exchange-traded funds (ETFs), which track a market or index, have become very popular with investors. So much so that a lot of investors today don’t even bother trying to pick stocks any more. Why go to all the effort of stock picking, when you can just buy the market through an ETF?

It’s a fair question. Especially when you consider how hard it is to consistently beat the market. That said, while ETFs have their advantages, I still believe there’s a place for stock picking today. Here’s a look at why I prefer to pick individual stocks for my portfolio, rather than invest in a FTSE 100 tracker fund.

Outperformance potential

For starters, one of the reasons I prefer to pick stocks is that there are many stocks within the FTSE 100 that I don’t want to own. I’m talking about the kinds of companies that are highly leveraged, or at risk of cutting their dividends. A good example is BT Group. BT has a huge debt pile, a massive pension deficit, and its dividend looks unsustainable. In short, it’s a low-quality stock. Now, if I buy a FTSE 100 tracker, I’m stuck with exposure to BT. However, by picking my own stocks, I can avoid it. And by avoiding low-quality companies, I give myself a chance of beating the market over time.

Higher yield

Secondly, by picking individual stocks I can construct a portfolio that has a higher yield than the FTSE 100. Right now, the FTSE 100 has a median forward-looking dividend yield of 3.9% according to Stockopedia. However, my own dividend portfolio has a yield of 4.4%. Ultimately, that means I’m picking up more cash dividends every year than I would if I was invested in a FTSE 100 tracker.

Dividend growth

To obtain a high yield, I’m not sacrificing dividend growth either. My investment strategy, in general, is to focus on companies that are increasing their dividends regularly. Examples include stocks such as Unilever, Diageo, and Prudential. This means that my income stream is likely to grow faster than it would if I was invested in a FTSE 100 tracker. Many companies at the top of the FTSE 100 such as Royal Dutch Shell, HSBC, and GSK haven’t increased their dividends for years which means that dividend growth for the index as a whole is not likely to be high.

Life-changing returns

Finally, I’ll point out that at the smaller end of the market, stock picking also provides the potential to generate life-changing returns. For example, look at online fashion retailer Boohoo. A £2,000 investment there four years ago would be worth around £20,000 today. You’re never going to get those kinds of returns by investing in the market.

So, in summary, while ETFs do have their advantages, I continue to see plenty of appeal in picking individual stocks. Whether your goal is a higher dividend yield than the market or explosive returns from small-caps, stock picking can be extremely rewarding if you’re willing to put in the effort.

Edward Sheldon owns shares in Unilever, Diageo, Prudential, Royal Dutch Shell, GlaxoSmithKline and Boohoo Group. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended boohoo group, Diageo, and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »