This FTSE 100 market leader isn’t the only stock I’d buy today

G A Chester sees great value on offer at a well-known FTSE 100 (INDEXFTSE:UKX) brand owner, and an under-the-radar smaller company.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Whitbread (LSE: WTB) shares are currently trading over 10% below their recent highs. I view this as a great opportunity to buy into the owner of the UK’s biggest budget hotel brand, Premier Inn.

I also see great value on offer for investors checking-in to Elegant Hotels Group (LSE: EHG), the owner and operator of seven luxury hotels in Barbados.

Short-term headwinds

The Whitbread share price was comfortably above 5,000p little more than a month ago, but is currently nearer 4,500p. In its annual results, released at the end of last month, the company reported a decline in business and leisure confidence in the last quarter of its financial year ended 28 February, leading to weaker domestic hotel demand.

It further said: “This weakness has increased into March and April particularly in the regional business market, coinciding with an acute period of political and economic uncertainty in the UK.”

Compelling long-term growth story

Despite the short-term market challenges, it’s the long-term growth story for the Premier Inn business that I find compelling. There’s still plenty of expansion to come in the UK, and the company is accelerating its plans to replicate the domestic, multi-decade success story in Germany. This has been helped by the £3.9bn sale of its Costa Coffee business to The Coca-Cola Company earlier this year.

The main reason I’d be happy to buy Whitbread’s shares today (on 19 times forward earnings with a 2.1% dividend yield) is the prospect of strong, multi-decade earnings and dividend growth. However, there are also possibilities of more immediate returns. City analysts reckon Whitbread’s current valuation makes it attractive for a takeover bid, while activist investor Elliott Advisors is reportedly agitating for the company to unlock value from its £5.8bn property portfolio.

Eye-catchingly cheap

Over in Barbados, Elegant Hotels reported a solid performance in its half-year results today — despite a competitive market — with a 5% increase in underlying profit before tax on 3% higher revenue. Management said it has good visibility of bookings for the remainder of the year, and is comfortable with current market expectations.

The stock trades at an eye-catchingly cheap 7.5 times forward earnings at a share price of 71.5p (up 3.6% on the back of today’s results). A prospective 4.7% dividend yield also spells value, as does the company’s freehold-property-backed implied net asset value of 156p a share.

Well-backed business

Despite it being a smaller company — its market capitalisation is £63.5m — I find it hard to understand why the stock is trading at such a cheap valuation.

Renowned entrepreneur Luke Johnson is a non-executive director and 12.5% shareholder (albeit his Midas-touch reputation has been somewhat tarnished by the recent collapse of Patisserie Valerie’s parent company). And Elegant’s shareholder register is also packed with blue-chip institutional names, including the asset management arms of Schroders and Close Brothers.

Looking to the future

The company plans to expand in a measured manner, both on Barbados and further into the Caribbean, whilst ensuring its balance sheet remains robust. With its cheap valuation, nice dividend, and growth prospects, I rate the stock a ‘buy’. Indeed, I think it has potential to be a long-term big winner for investors today.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Schroders (Non-Voting). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »