These 3 FTSE 100 dividend stocks beat Shell’s 5.7%, but only 2 get my vote

Big oiler Royal Dutch Shell plc (LON:RDSB) has reliability and size on its side, but are these three FTSE 100 (INDEXFTSE: UKX) large-caps better options?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As income stocks go, FTSE 100 giant Royal Dutch Shell rates highly in terms of reliability and size. It hasn’t cut its payout since the Second World War and the forecast yield is a chunky 5.7%, based on the current share price. 

That’s not to say there aren’t bigger payers elsewhere in the index. Today, I’m looking at whether advertising firm WPP (LSE: WPP), broadcaster ITV (LSE: ITV) and holiday operator TUI Travel (LSE: TUI) represent better investments from an income perspective than the big oiler.

Higher dividends

Up until recently, many market participants would have run a mile from WPP. The departure of founder Martin Sorrell and the loss of contracts saw the share price fall from a high of just over 1900p, to 800p in two years.

Based on yesterday’s trading update from the £11bn-cap, however, I think we might have already seen the bottom. It was certainly positively received by the market. 

But let’s not get distracted. While share price gains are nice, it’s dividends we’re focusing on here. On this front, it’s likely that WPP will return 60p per share this year, which equates to a yield of 6.4%. That’s more than Shell.

The extent to which payouts are covered by profits — how secure they are, in other words — is also likely to be higher at WPP (1.6 times vs 1.4 times).

ITV is another generous dividend payer, offering a forecast 6% yield in 2019 covered 1.7 times. The shares, however, remain depressed with ongoing concerns over dwindling advertising revenues. Recent news on the Britbox streaming service wasn’t exactly met with huge enthusiasm, either. 

Nevertheless, I still think ITV’s stock looks great value considering the consistently high returns on capital the business generates. The potential of its Studios division doesn’t seem to be sufficiently factored into the valuation and the idea that a suitor may launch a takeover bid remains realistic.

So, while I need to be wary of confirmation bias, I’m likely to add to my holding over the next few months. Shares still change hands at just 10 times earnings.

Holiday firm TUI has also seen its share price drop significantly in the last 12 months. The company’s valuation is now roughly half what it was in April last year. 

Yielding 6.4% in the current financial year, the shares offer a similar level of income as WPP. The level of dividend cover is, however, lower at 1.4 times profits and I don’t see this improving in the near future.

The recent grounding of its fleet of Boeing 737 Max planes isn’t ideal for business and likely to cost the company a minimum of €200m, according to management. That’s particularly problematic given that TUI operates in an already highly competitive and cyclical sector.

If I were concerned with generating income, that’s not something I’d look for in an investment.

Bottom line

Based on the extent to which dividends look likely to be covered by profits, I think WPP and ITV could be excellent additions to a large-cap, income-focused portfolio. But perhaps alongside rather than instead of Royal Dutch Shell. 

While the advent of electric cars and rush for sources of renewable energy will impact on the demand for oil over the long term, I don’t see any reason for those already invested in the latter to panic just yet. I’d give TUI a miss. 

Paul Summers owns shares in ITV. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »