Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Dividend investing! Should I buy or avoid these 7% and 9% dividend yields?

Royston Wild takes a look at two gigantic yielders and considers whether or not they are wise buys right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These dividend stocks offer yields that smash the forward average of 4.5% currently sported by UK-quoted companies. But do they appear too good to be true?

Risky business

Investing in the retail sector is incredibly risky business at the moment, and with this in mind I think that Card Factory (LSE: CARD) is a share best avoided at the current time.

Latest financials showed that not even budget operators like this firm, which sells greetings cards, gifts and party-related paraphernalia, are immune to the mounting pressure on consumer spending power. Like-for-like sales at the business dropped 0.1% in the 12 months to January, swinging from the 2.9% rise printed in the previous year, and as a consequence, underlying pre-tax profit reversed 7.3% to £74.6m.

But Card Factory’s sales were also struck by “poor high street footfall,” a phenomenon which threatens to worsen as shoppers continue to swap bricks and mortar stores for shopping online.

Dividends in trouble?

In a reflection of these tough conditions, the FTSE 250 retailer elected to keep the full-year dividend on hold at 9.3p per share for fiscal 2019. And while it supplemented this reward with another special dividend, the tasty 5p per share bonus for last year shrank markedly from the 15p payout delivered in the prior period.

So what are City analysts forecasting for the current year? They’re anticipating another special dividend, albeit at a reduced rate again, and as such, a 13.8p per share total dividend is tipped. Consequently investors can dial into a chunky 7.1% yield.

In my opinion, though, this prediction looks a bit too good to be true — it is covered just 1.3 times by estimated earnings, some way below the widely-regarded security watermark of 2 times.

While Card Factory’s low net debt-to-underlying EBITDA remains low at around 1.6 times, and could give it the flexibility to keep paying special dividends this year, signs that the business faces prolonged strain at the checkout beyond the medium term could well cause it to wind in its ultra-generous payout policy sooner rather than later. And the stream of scary retail surveys in recent months makes this a very real possibility, in my opinion.

This 9%-yielder is a better selection

Rather than splashing the cash on that risk-heavy stock, I’d prefer to buy into Bovis Homes Group (LSE: BVS).

Dividend coverage for 2019 sits at 1.1 times, but in all other respects it appears to be a superior dividend stock to Card Factory. Like its FTSE 250 compatriot, it is also minded to dole out special payments, and right now City analysts are predicting a 102.2p per share reward. This projection yields a stonking 9.1%, soaring above that of the bedraggled retailer.

Bovis Homes certainly appears to have the financial strength to meet this estimate, the housebuilder having £126.8m of net cash on the books. And the condition of the housing market, with the chronic homes shortage that will take many years to solve, suggests that profits should keep rising in the near term and beyond, providing the base for those dividends to keep rising long into the future too. If you’re looking to load up on white-hot income shares I believe that this construction star is worthy of some serious attention.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK owns shares of Card Factory. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »