Which is the best buy after recent updates, ASOS or Tesco?

ASOS plc (LON: ASC) versus Tesco plc (LON: TSCO). Here’s how I made my choice.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Online fashion retailer ASOS (LSE: ASC) delivered its half-year results on 10 April revealing that although revenue increased 14% compared to the equivalent period a year earlier, diluted earnings per share plunged 88%.

Chief executive Nick Beighton said in the report the market was more competitive in the period and the firm has pinned down “a number of things” it can do better. He is confident of an improved performance” in the second half of the company’s trading year.

Investing for global growth

I reckon the stock market saw the profit collapse coming. The share price plunged by more than 70% from its peak during 2018 and has so far spent 2019 clawing its way back up, but there’s a long way to go before the stock repeats past glories.

City analysts following the firm expect earnings to rebuild going forward, and Beighton said ASOS is close the end of a “major” programme of capital expenditure. While painful in terms of disruption and costs in the short term, he reckons the CapEx investment has given ASOS global capabilities to capture more of the growing online fashion market estimated to be worth more than £220bn. Beighton is confident the company will restore profitability and accelerate its generation of free cash flow.

He outlined the firm’s vision saying there will only be a “handful” of companies with global scale in the market in the future and the directors are “determined that ASOS will be one of them.”  The strategic and operational course looks set, but will the stock make a good investment from here? The recent share price close to 3,517p puts the firm on hefty forward-looking earnings multiple around 43 for the trading year to August 2020.

Meanwhile, supermarket chain Tesco (LSE: TSCO) released its full-year results on the 10 April revealing growth in revenue of 11% compared to the year before, and adjusted diluted earnings per share up just over 29%. The directors pushed up the total dividend for the year by more than 90% to 5.77p. The recovery under chief executive Dave Lewis looks like it’s going well.

This turnaround has essentially turned

It’s worth remembering that five years ago the dividend was a whisker below 15p. There’s still a long way to go before Tesco gets near its previous heights. But Lewis said in the report that the company has met, or is about to meet, the “vast majority” of its turnaround goals.  He’s “very confident” that Tesco will complete its turnaround journey in the current trading year.

If that’s the case, I think the valuation is too high. The stock market seems to be pricing in further recovery ahead. The recent share price close to 247p throws up an earnings multiple just below 15 for the current year and the forward-looking dividend yield is around 3%. I don’t believe Tesco’s ongoing growth prospects are great and would rather see a dividend yield above 5% and a P/E rating closer to, say, 10.

Given the choice between these two shares, I’d rather take my chances with the global growth prospects of ASOS.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

2 top growth stocks to consider for an ISA in April

The UK market is home to some fantastic under-the-radar growth stocks trading at very reasonable valuations. Here are two of…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Could thinking like Warren Buffett help create a market-beating ISA?

Christopher Ruane zooms in on some aspects of Warren Buffett's investing approach he thinks could help an ambitious ISA investor…

Read more »

British pound data
Investing Articles

£10,000 invested in a FTSE 100 index tracker at the start of March is now worth…

Anyone who invested money in a FTSE 100 index tracker at the start of the month may wish to look…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

Should investors consider Rolls-Royce shares as war rocks global markets?

Investors who thought Rolls-Royce shares had grown too expensive might have second thoughts as Iran turmoil rattles the FTSE 100,…

Read more »

Young black woman walking in Central London for shopping
Investing Articles

Some lucky ISA investors could pick up £2,000 for free in the next month. Here’s how

The UK government is handing out free money to some ISA investors to help them save for retirement. Here’s a…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this the best time to buy dividend shares since Covid-19?

A volatile stock market gives investors a chance to buy shares with unusually high dividend yields. Stephen Wright highlights one…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Are we staring at a once-in-a-decade chance to buy this beaten-down UK growth stock?

Investors couldn't get enough of this FTSE 100 growth stock, but the last 10 years have been pretty frustrating. Could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

What I look for when searching for shares to buy

There’s a lot that goes into finding shares to buy. Ultimately though, it comes down to two things: numbers that…

Read more »