3 Reasons I’m buying FTSE 100 shares today

I’m returning to FTSE 100 (INDEXFTSE: UKX) shares after a long period away from them. Here’s why.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Plunging US stock markets and Brexit chaos in the UK have come together to drive the FTSE 100 index down. The past week saw it drop below 7,000 and I think it’s worth remembering that the prime London index first broke through the 7,000 level on the way up in March 2015. We could say that the wiggles of the past three years and nine months around 7,000 mean the index has travelled broadly sideways.

Reason 1 – uncertainty

But I’d argue that the firms represented by the index have not seen their business operations move sideways over the period. In many cases, progress has been stellar, so we might expect the FTSE 100 to have done better than it has. Yet all the uncertainty in the macro picture looks like it has been keeping a lid on the valuations of some of Britain’s largest public companies.

If you research some of the companies in the FTSE 100 you’ll find some generous dividend yields, low earnings multiples and healthy-looking forward projections. I think the uncertainty in the air spells opportunity for investors.

Reason 2 – Santa Rally

I don’t know if it will happen this year, but statistically, there is a good chance that shares will rise in the run-up to Christmas and the New Year. I think the recent correction in stock markets sets the FTSE 100 index up well for a bounce-back Santa Rally. It’s only a short-term consideration, but if a Santa rally happens, it will get my new investments in FTSE 100 shares off to a good start, as the under-valuation I think I’m seeing begins to unwind.

Reason 3 – the long-term bet is a good one.

Over the long haul, the total investor returns from shares have outperformed every other major class of asset, such as cash, bonds and property. So, I think it is a good idea to invest in the direction that the prevailing winds are blowing – in shares. The return you get from shares arrives as income from the dividends and from capital gains when the share prices rise over time.

However, the turbocharger for your returns from shares is to reinvest the dividends you get straight back into them, ideally into the shares of the company that paid you the dividends in the first place. If you do that, the reinvested money from the dividends will earn dividends and so on – you’ve started to compound your money and that’s the ‘secret’ to generating wealth.

I think that the stock market hates uncertainty more than it hates anything else and the whole Brexit process is causing a lot of it. But, bit by bit, I reckon the uncertainty will fall away as the country’s future direction becomes clearer. Indeed, the deadline for leaving the EU is 29 March 2019. As we get closer to that date, I reckon share prices could respond well. I’ve been buying individual FTSE 100 shares, but I’d be just as happy to buy a FTSE 100 tracker fund right now that automatically reinvests dividends for a low-hassle approach.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

£20k in a Stocks & Shares ISA? Here’s how to target a £3,854 monthly passive income

Royston Wild explains how Stocks and Shares ISA investors can target a huge passive income -- and reveals a top…

Read more »

piggy bank, searching with binoculars
Investing Articles

Stock market correction: time to create that £1,000-a-month passive income portfolio?

Millions of Britons invest for passive income. Dr James Fox believes they should always look to do so when others…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Correction territory: the FTSE 100’s best bargain right now could be…

The FTSE 100 has entered correction territory and that could mean it's a good opportunity to buy our favourite stocks…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Dividend Shares

1 extraordinary chance to buy this FTSE 100 share?

After the US attacked Iran, the FTSE 100 crashed 11.6% from its 2026 high before bouncing back. However, this major…

Read more »

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »