Can Xmas 2018 finally boost the Marks and Spencer share price?

Retail watchers will be eyeing up the critical Christmas sales period. Can Marks and Spencer Group plc (LON: MKS) pull it off this year?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the early days of my investing career, Marks & Spencer (LSE: MKS) was a big favourite among private investors.

But it all turned horribly wrong around 1997. The share price went into a tailspin from which it still hasn’t recovered. Even the past five years have seen a 35% fall in the Marks & Spencer share price, while the FTSE 100 has lost 7%. Still, at least M&S isn’t struggling as badly as Debenhams, and is far from the dire straits that led to the bust of House of Fraser. 

But M&S does seem to be in a perpetual state of revamping its clothing offerings, trying to re-capture the imagination of each new generation of fashion-conscious buyers. And every time Christmas comes around, all eyes are captivated by that seasonal barometer of the high street.

And every year we’re disappointed. M&S frequently records good food sales, but year upon year it sees yet another season of fashion sales falling by the wayside. Will Christmas 2018 be any different?

Still changing

With the firm’s last full-year results released in May, chief executive Steve Rowe spoke of “the need for accelerated change,” and told us: “The first phase of our transformation plan, restoring the basics, is now well under way.” But at the time, I thought “Hang on, haven’t we been hearing this for years from M&S?

And to me, it looks like M&S’s ability to cope with, never mind profit from, the increasing shift to online clothing sales is still some way behind the curve.

On the bright side, Marks & Spencer shares are actually up 15% since April’s low. So maybe some of our institutional investors are expecting something a bit better this year — although dead cats do sometimes bounce, of course.

Earnings fall

The City’s analysts are forecasting a fall in earnings per share of around 12% for the year ending March 2019, which isn’t great. But they have a pretty much flat year penciled in for the following 12 months, so maybe the outlook is turning for the better?

Perhaps, surprisingly, these weak forecasts still put the M&S share price on a P/E multiple of about 12, and that’s not far behind the FTSE 100’s long-term average of around 14.

To me, that suggests there’s still a loyal following for M&S among investors, and it’s struck me over the years how the shares manage to keep to reasonably healthy valuations when lesser-known retailers in the same business would be harshly punished. Debenhams, for example, though admittedly in a leakier boat, has its shares valued at a lowly P/E of 8.7.

Dividend sustainable?

The forecast dividend yield from M&S has been pushed as high as 6% by the price slump, so that will surely account for some of the shares’ resilient valuation. But my big doubt is whether that’s sustainable. Current forecast suggest cover by earnings of only around 1.3 times and falling. And unless we start seeing a return to decent earnings growth sometime soon, I can see that having to be cut, even though cash flow is decent.

This full year, including Christmas, could be crucial. And if we don’t see M&S’s “accelerated change” making a difference to the bottom line sometime soon, I can see further share price slumps ahead.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »