This FTSE 100 stock now yields over 10% but I think now is the time to buy not sell

The share price of this FTSE 100 (INDEXFTSE: UKX) stock is being battered. But does that mean it’s now good value?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With Brexit concerns weighing on stocks, and after early October’s market fall, the yields on some big UK companies has now reached much higher levels. This is great for investors seeking incomes at a time when bank interest rates on savings remain pitiful, provided of course that the yields are sustainable and are underpinned by profits.

Hit to housebuilders

The housebuilder Persimmon (LSE: PSN) is one company that I think now looks to be offering investors great income, that crucially can be sustained. The dividend yield has shot up to over 10%, which is why I’m holding on to my shares in the company. Coupled with a price-to-earnings (P/E) ratio that’s below nine, this signals to me that the shares are hugely undervalued and therefore in time should shoot back up. But is there a good reason they’re so undervalued that would make me not want to own the shares?

Not really. Earlier this month, Persimmon announced that its CEO would be standing down at the end of the year following well-publicised controversy over his huge bonus, which has to some degree overshadowed the whole company and some might argue the whole sector. On the upside though, at the same time, the company announced that sales in the period since it reported half-year results on 21 August were 3% ahead of where they were a year earlier. Persimmon said homes for 2018 are fully sold and that it has secured around £987m of forward sales reserves beyond 2018. This is up 9% on this time last year.

Brexit, in particular, means the housebuilding sector is out of favour at the moment, which makes me think investing now is the right time. I don’t believe house purchases will stop just because we are no longer in the EU. The sector’s share prices are lower, which should lead to bigger returns for investors willing to invest in a sector that other investors are shunning. Persimmon looks to have been among the hardest hit recently, so should have the most to gain as sentiment around housebuilders improves.

Dialling up faster growth

BT (LSE: BTA) is another company experiencing change at the top. It will have a new CEO early in 2019. It has been struggling for longer than Persimmon, in the last five years its share price having been cut by about a third. This could all change though if the new CEO continues to preside over results that have been improving. And if he does, I think the stock looks good value for investors buying now.

This is because the dividend yield is a little over 6% based on the current share price. BT also benefits, like Persimmon does, from a low P/E. At a little over nine, the P/E really does mean investors have some margin of safety against any bad news.  

Thankfully though, the most recent news has been positive. Just as the CEO is leaving, BT’s turnaround seems to be taking hold. In the first half, reported profit before tax jumped 24% to £1.3bn and earnings per share (EPS) rose by 29% to 10.6p. The share price rose on the better-than-expected update. If the next results and the impact of a new CEO can also boost investor sentiment, then the share price could start to climb.

Andy Ross owns shares in Persimmon. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

How little is £1,000 invested in Diageo shares at the start of 2025 worth now?

Paul Summers takes a closer look at just how bad 2025 has been for holders of Diageo's shares. Will things…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

After a terrible 2025, can the Aston Martin share price bounce back?

The Aston Martin share price has shed 41% of its value in 2025. Could the coming year offer any glimmer…

Read more »

Close-up of British bank notes
Investing Articles

How much do you need in an ISA to target £3,000 per month in passive income?

Ever thought of using an ISA to try and build monthly passive income streams in four figures? Christopher Ruane explains…

Read more »

piggy bank, searching with binoculars
Investing Articles

Want to aim for a million with a spare £500 per month? Here’s how!

Have you ever wondered whether it is possible for a stock market novice to aim for a million? Our writer…

Read more »

Investing Articles

Want to start buying shares next week with £200 or £300? Here’s how!

Ever thought of becoming a stock market investor? Christopher Ruane explains how someone could start buying shares even on a…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

2 ideas for a SIPP or ISA in 2026

Looking for stocks for an ISA or SIPP portfolio? Our writer thinks a FTSE 100 defence giant and fallen pharma…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

Could buying this stock at $13 be like investing in Tesla in 2011?

Tesla stock went on to make early investors a literal fortune. Our writer sees some interesting similarities with this eVTOL…

Read more »

Close-up of British bank notes
Investing Articles

3 reasons the Lloyds share price could keep climbing in 2026

Out of 18 analysts, 11 rate Lloyds a Buy, even after the share price has had its best year for…

Read more »