3 FTSE 100 shares I’d buy right now in this fallen market

Why these FTSE 100 (INDEXFTSE:UKX) firms sit firmly on my ‘buy’ list.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

They say that stock markets tend to climb a wall of worry. In other words, bull markets rarely get motoring against a backdrop of positive political, economic and general news. The overall outlook is often foggy, unclear or just plain worrying, but still, shares and stock indices can rise.

And we British investors have plenty to fret about right now. News on the Brexit process has boiled the lid off the cooking pan in recent days, and we are all still contemplating whether or not the stock market in the US will crash further, potentially taking London-listed shares along for the plunge. Is a general economic downturn just around the corner? The list of concerns goes on.

But I’m focusing on the kind of defensive, dividend-paying stocks that I’d be happy to buy and hold for the long term. Here are three of my favourites:

Pharmaceuticals

GlaxoSmithKline (LSE: GSK) is recovering from a period of weaker earnings following the well-reported patent-cliff challenges big pharmaceutical firms faced over the past few years. At the end of October in the third-quarter report, CEO Emma Walmsley said the firm had made “further good progress” with constant currency sales growth in all three of its business divisions, along with improvements in the operating margin. Adjusted earnings per share grew 14% year-on-year.

City analysts following the firm expect earnings to nudge up in low single-digit percentages this year and next, which is a vast improvement on the falls in annual earnings we were seeing three years ago. I reckon the firm’s research and development pipeline will help to keep it growing over the years to come. Meanwhile, as I write, the forward dividend yield is just over 5%, which looks attractive to me.

Premium drinks

The strength of the Diageo (LSE: DGE) business model is found in the firm’s mighty brands such as Johnnie Walker, Crown Royal, JεB, Buchanan’s Windsor, Smirnoff, Cîroc Ketel One, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Investor returns have been impressive over many years and I think the situation looks set to continue.

People rarely forego their favourite tipple and that situation leads to steady cash inflows for the firm. City analysts expect a mid-single-digit advance in earnings during the current trading year and the directors said in September that trading is going well.

The dividend yield is close to 2.5%, which means the shares are not cheap. But they never are, and I think the firm is worth its valuation. I’d buy and hold for the long haul.

Consumer goods

Brand strength also drives fast-moving consumer goods giant Unilever (LSE: ULVR). The company operates in the beauty, personal care, home care, food and refreshments markets and owns brands such as Ponds, Dove, Cif, Surf, Magnum, Brooke Bond and Hellman’s.

In September’s third-quarter trading statement, chief executive Paul Polman said growth “accelerated” in the quarter across all the firm’s divisions. He explained that the company was “able to increase prices whilst still maintaining good volume growth,” which he thinks reflects the strength of the company’s brands.

City analysts expect earnings to increase around 4% this year and 8% next year. Meanwhile, the dividend yield runs close to 3.3%, which I think represents a fair valuation for the quality of the enterprise.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Lady wearing a head scarf looks over pages on company financials
Investing Articles

Is April a good time to start buying shares?

Wondering whether now's a good time to start buying shares to build wealth? History suggests it is, says Edward Sheldon.

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much passive income could a Stocks and Shares ISA pump out every year?

Regular investing inside a Stocks and Shares ISA could lead to the equivalent of £141 a week in tax-free passive…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

With the FTSE 100 down 5%+ investors should remember this legendary quote from Warren Buffett

Warren Buffett is widely regarded as the greatest investor of all time. And he says that the best time to…

Read more »

Inflation in newspapers
Investing Articles

1 FTSE 100 stock that could benefit from higher inflation

For most companies, inflation is a risk. But for one FTSE 100 firm, higher input costs could be an opportunity…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

The 2026 stock market sell-off could be a rare opportunity to build wealth in an ISA

The recent stock market sell-off has led to some shares falling 20% or more. This could be a great opportunity…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

It’s down another 13%! Analysts were dead wrong about the Greggs share price

The Greggs share price continues to fall and analysts have been revising their share price targets down further. Dr James…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

Is the stock market about to reach breaking point?

Private credit has a problem with the emergence of artificial intelligence. And it could be set to create issues across…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

A once-in-a-decade chance to buy this S&P 500 stock?

As investors focus on oil prices and the conflict in Iran, Stephen Wright's looking at potential opportunities in the S&P…

Read more »