Is it time to pile into the Aviva share price?

With the share price down, are we looking at a bargain or a value trap with Aviva plc (LON: AV)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s hard to find a bearish Fool article on composite insurer Aviva (LSE: AV) over the past year or so, yet since I last wrote about the firm in March with my own bearish take on the company, the share price has fallen more than 17%.

At around 426p today, the share price throws up a forward price-to-earnings ratio for 2019 of around 6.8 and the forward dividend yield is knocking on the door of 8%. It wouldn’t surprise me if we were to see a bounce from this latest plunge, but I still think the longer-term prospects for the share price, profits and the dividend are far less attractive than they appear to be at first glance. I also think there’s a lot of downside risk for investors from the current level of the shares, so I’m avoiding the stock, despite its recent plunge.

A turnaround that has turned

This month, news came through that chief executive Mark Wilson will step down after sticking around until April 2019 to assist with a “planned and orderly transition.” Aviva brought in Mr Wilson during January 2013 to turn the business around. Prior to that, the firm had been floundering since crashing so hard in the wake of last decade’s credit crunch, just like many other cyclical businesses did. Aviva said in the news release that under Mr Wilson’s leadership, it was reshaped to “significantly improve” its financial performance and balance sheet.  The company narrowed operations from 28 markets to 14, grew operating profit, focused on areas of competitive strength and invested in new initiatives such as digital. 

However, the directors, including Mark Wilson, think the turnaround “has been successfully completed,” and they believe new leadership should drive the “next phase” of development.  So, the turnaround trade with Aviva is over. How did shareholders do? Since January 2013 the share price is up around 14%, which seems poor return from a turnaround of almost six years duration. I would have expected much more. The dividend take during the period adds another 28% or so to the total return for investors, but I still think the outcome has been lacklustre.

A shrinking valuation

The main problem has been the shrinking valuation over the period, which has led to the price-to-earnings rating getting ever smaller and the dividend yield ever larger. That valuation compression effect has acted as a real drag on the total return for investors. But I think it is normal for great big cyclical enterprises such as Aviva. I reckon the stock market is marking down the valuation just as profits rise because it’s trying to discount peak profits for the firm. Just as with earnings, the dividend and the share price plunged back in 2008. We could see a similar cyclical down-leg again, we just don’t know when, but we do know that it will be preceded by a period of high profits, otherwise it wouldn’t be a cycle.

With the turnaround behind us, I think Aviva is less attractive than it was before, despite the high dividend yield, the low valuation and City analysts’ predictions of earnings growth. rather than playing Russian Roulette with Aviva, I’d prefer to use the current stock market weakness to drip money into a FTSE 100 tracker fund, which would iron out single-company risk.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

1 FTSE dividend stock I’d put 100% of my money into for passive income!

If I could invest in just one stock to generate a regular passive income stream, I'd choose this FTSE 100…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

Forecasts are down, but I see a bright future for FTSE 100 dividend stocks

Cash forecasts for UK dividend stocks are falling... time to panic! Actually, no. I reckon the future has never looked…

Read more »

Young female analyst working at her desk in the office
Investing Articles

Down 13% in April, AIM stock YouGov now looks like a top-notch bargain

YouGov is an AIM stock that has fallen into potential bargain territory. Its vast quantity of data sets it up…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

Beating the S&P 500? I’d buy this FTSE 250 stock for my Stocks and Shares ISA

Beating the S&P 500's tricky, but Paul Summers is optimistic on this FTSE 250 stock's ability to deliver based on…

Read more »

Passive and Active: text from letters of the wooden alphabet on a green chalk board
Investing Articles

2 spectacular passive income stocks I’d feel confident going all in on

While it's true that diversification is key when it comes to safe and reliable investing, these two passive income stocks…

Read more »

Investing Articles

The easyJet share price is taking off. I think it could soar!

The easyJet share price is having a very good day. Paul Summers takes a look at the latest trading update…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

9 stocks that Fools have been buying!

Our Foolish freelancers are putting their money where their mouths are and buying these stocks in recent weeks.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

As the Rentokil share price dips on Q1 news, I ask if it’s time to buy

The Rentokil Initial share price has disappointed investors in the past 12 months. Could this be the year we get…

Read more »