What would it take for the Boohoo share price to double again?

After doubling its share price in just two years, should investors expect more supercharged growth from Boohoo Group plc (LON: BOO)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Boohoo (LSE: BOO) share price has doubled over just the past two years. That’s little surprise given the online fast fashion retailer’s explosive growth. But for investors who have missed out on this share price run-up, the pertinent question is, can the company do this again?

There’s good reason to be confident that it can. Last year, group revenue increased a whopping 97% to £579m, due to strong 29% constant currency sales growth from the core Boohoo brand and full acquisition of the US brand PrettyLittleThing.

But with this level of growth now routine in the eyes of investors, there’s a significant amount of future expansion already baked into the group’s valuation of 47 times forward earnings. So this means there’s going to need to be unexpected positive catalysts to see Boohoo’s share price double again in the short term.

One possible avenue for this is an unexpected uptick in sales from management’s current guidance of 35-40% sales growth. This is possible, but would require either overseas growth to jump substantially from the 65%+ growth posted last year or for new brands to prove immensely popular.

Or, if recent big investments in the physical infrastructure that underpins future sales growth come in cheaper, or more efficient than expected, investors would likely react favourably as adjusted EBITDA margins would reverse the dip they took from 12.1% in FY17 to 9.8% in FY18.

Management has already set relatively low expectations for full-year EBITDA margins of 9-10% this year. So even a marginal uptick in profitability, without being seen to sacrifice much-needed investments, would offer upside potential.

Boohoo has certainly gone from strength to strength in recent years and proved the bears such as myself wrong. However, with the online fast fashion sector offering low barriers to entry for competitors, relatively low margins, and the constant potential for young consumers to shift allegiance to another brand, Boohoo is still one richly-valued stock I’m steering clear of.

A more down-to-earth investment 

I’m much more interested in thread supplier Coats (LSE: COA), whose share price has returned 143% over the past five years – not far behind Boohoo’s 172% return over the same timeframe. On one hand, Coats suffers from some of the same problems I have with Boohoo. After all, for clothing makers, thread is just another input where cost is normally the primary concern.

But Coats has turned itself into more than just a low margin, bulk thread supplier in recent years. It now produces a growing percentage of sales from higher value-added threads made from a variety of materials for end uses ranging from fire-proof clothing to telecommunications cables. And now management has set its sights on a potentially transformative market, namely composite threads that use materials like carbon fibre to make stronger, lighter products for use in automotive or industrial settings.

Interim results covering the six months to June suggest the company will stay in investors’ good graces as constant currency sales bumped up 5% to $788m, while adjusted operating margins increased from 12% to 12.7%. With plenty of opportunities to further boost profitability, market share gains are expected to build, and with huge end-markets to tap, I reckon Coats could turn into a very nice long-term holding. And, at under 14 times forward earnings, while kicking off a growing 1.35% dividend yield, I find it attractively-priced to boot. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ian Pierce has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Fireworks display in the shape of willow at Newcastle, Co. Down , Northern Ireland at Halloween.
Investing Articles

The Anglo American share price soars to £25, but I’m not selling!

On Thursday, the Anglo American share price soared after mega-miner BHP Group made an unsolicited bid for it. But I…

Read more »

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »