Why smart investors choose to make fewer decisions

Don’t just do something, sit there!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Too much buying and selling activity – let alone day trading – has long been associated with poor investment performance.

Sure, some high-frequency robot raiders make a killing buying and dumping shares faster than you can say, “Hmm, does that quote include the decimal point?”

For the average investor (that’s us), over-trading usually means higher transaction fees and potentially higher taxes.

But even more importantly it causes you to focus on wringing short-term returns from your portfolio, when thinking long term – i.e. about the businesses we invest in, and our own financial goals – and being patient is the surer route to investing success.

And there’s a hidden psychological reason why you shouldn’t churn your portfolio like a market trader trying to get rid of the day’s ever-smellier fish, too.

It seemed a good idea at the time

Have you ever come back from the January sales with a ridiculous item of clothing in tow?

You went in to secure that expensive jacket you’ve had your eye on for months that’s finally in your price range.

Perhaps you also added a well-fitting dress shirt to your haul, although you do now wonder whether it’ll get half as much wear as your original purchase.

But that is nothing compared to those supposedly unbeatable bargains you grabbed at the end of the trip – fluorescent green board shorts, a neon pink feather boa, and a novelty t-shirt you immediately relegate to the gardening drawer.

What were you thinking with those?

You might imagine you should have thought harder before you bought them. But according to scientists, the problem may be that you tried to think too much.

In the literature this phenomena of making ever worse choices is called ‘decision fatigue’. You can bet your bottom pound it applies to investors, too.

I predict disquiet

In a recent paper entitled Decision Fatigue and Heuristic Analyst Forecasts (stick with me) researchers from the University of California considered the accuracy of forecasts made by stock-market analysts.

Professional analysts typically cover many different companies. They may also have to make many predictions about them (from the direction of the firm’s earnings to the direction of its share price) over a period of hours.

And just as decision fatigue theory would suggest, the academics found that the accuracy of the forecasts the stock-market analysts made declined over the course of a day, as the number of forecasts they made increased.

That is to say, the more they forecast, the less accurate the next one tended to be.

The parallel with stock picking is obvious. Even if you fancy yourself as a short-term trader, you’d be well-advised to avoid day trading and to limit yourself to one or two actions a day – because the more you need to make decisions about further trades, the worst those decisions will probably be.

Trade too much, and you’ll end up with the portfolio equivalent of a closet full of feather boas and Hawaiian board shorts.

Take your time

Of course, we Fools don’t recommend you go in for short-term share trading at all. The evidence we’ve seen shows it’s a poor way to make money from shares.

To beat the market, you need to do something different to everyone else, you need to be right about how your portfolio should differ, and you need to hold on for long enough to see the benefits.

For us, that means looking for high quality companies trading at fair prices – and crucially having the patience to then hold on to them for the long term, so that the strengths of our businesses can shine through and hopefully make that fair price you paid look a steal.

Let’s be honest, plenty of people are looking for great companies and few want to pay more than a fair price for them. So, taking our time to decide on and secure stakes in the best companies – and then sitting on them indefinitely – could be the best edge we private investors have left.

Give your overworked brain a break! Commit to only a few companies a year, and save your decision fatigue for when there’s too many tasty choices on a restaurant menu.

More on Investing Articles

British bank notes and coins
Investing Articles

Here’s a £30-a-week plan to generate passive income!

Putting a passive income plan into action need not take a large amount of resources. Christopher Ruane explains how it…

Read more »

Close-up of British bank notes
Investing Articles

Want a second income? Here’s how a spare £3k today could earn £3k annually in years to come!

How big can a second income built around a portfolio of dividend shares potentially be? Christopher Ruane explains some of…

Read more »

Close-up of British bank notes
Investing Articles

£20,000 for a Stocks and Shares ISA? Here’s how to try and turn it into a monthly passive income of £493

Hundreds of pounds in passive income a month from a £20k Stocks and Shares ISA? Here's how that might work…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

£5,000 put into Nvidia stock last Christmas is already worth this much!

A year ago, Nvidia stock was already riding high -- but it's gained value since. Our writer explores why and…

Read more »

Investing Articles

Are Tesco shares easy money heading into 2026?

The supermarket industry is known for low margins and intense competition. But analysts are bullish on Tesco shares – and…

Read more »

Smiling black woman showing e-ticket on smartphone to white male attendant at airport
Investing Articles

Can this airline stock beat the FTSE 100 again in 2026?

After outperforming the FTSE 100 in 2025, International Consolidated Airlines Group has a promising plan to make its business more…

Read more »

Investing Articles

1 Stocks and Shares ISA mistake that will make me a better investor in 2026

All investors make mistakes. The best ones learn from them. That’s Stephen Wright’s plan to maximise returns from his Stocks…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

I asked ChatGPT if £20,000 would work harder in an ISA or SIPP in 2026 and it said…

Investors have two tax-efficient ways to build wealth, either in a Stocks and Shares ISA or SIPP. Harvey Jones asked…

Read more »