Why I’m ignoring the Marks & Spencer share price and going for this recovering retailer instead

This retailer looks as if it has brighter prospects than Marks and Spencer Group plc (LON: MKS) to me.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Marks & Spencer Group’s (LSE: MKS) share price has been sliding for around three years, and now the stock trades 50% or so below its May 2015 level. Over that period, earnings and operating cash flow have been generally falling and the valuation has compressed to match reduced investor expectations.

The largely bricks-and-mortar-based retailer is leaning far forward into headwinds that ravage the sector. The onslaught from internet and discount retailers is relentless. They are disrupting the traditional high-street retailing businesses that many of us are used to – make no mistake about that.

Disappearing retailers

Names such as Woolworths and BHS (in its high street form) are long gone. Others, such as Debenhams, appear to be teetering on the brink. But what will become of good old M&S? The company has been struggling for years, never quite managing to pick up the mojo it once clasped so firmly. One good indicator of a firm’s performance and its outlook is to examine the directors’ decisions surrounding the dividend. It’s not good news. The dividend is more-or-less stuck in the mud with City analysts predicting the 2020 payment to be hardly any bigger than the 2015 one.

In the long run, my guess is that we won’t see M&S go bust because it has such a trusted reputation and brand image to exploit, but what we are likely to see is a managed decline and shrinking of the business. If the firm could change to embrace the new world order in retailing, surely it would have done so in a meaningful way by now. I’m sure there will be mini-recoveries along the way, but I reckon the long-term operational and share-price trend is down, and that’s not a good basis for an investment, so I’m looking at N Brown Group (LSE: BWNG) instead.

Moving with the times

I like the way the fashion retailer, which targets the plus-size and more mature customer markets, has migrated its sales from catalogue shopping over to internet shopping during the last few years. The company is moving with the times, and today’s full-year results reveal that 73% of orders arrive via the firm’s websites, with 76% of all traffic originating from mobile devices. N Brown is plugged into the modern world.

Yet the trading backdrop has been “challenging.” Nevertheless, the company managed to grow its revenue 3.9% compared to the year before and adjusted earnings per share moved 4% higher. The directors held the full-year dividend flat, signalling a cautious outlook. City analysts following the firm expect earnings to decline 1% for the year to February 2019 and to rise 4% the year after that.

N Brown earns its profits both from product retailing and from providing credit for customers to finance their new goods. The year saw “strong performance” in its financial services operation, driven by continued improvement in the quality of the loan book, together with a reduction in arrears as a result of minimum payment changes.” 

Meanwhile, it’s hard to make a case for the shares being expensive. Today’s 205p puts the forward P/E ratio for the trading year to February 2020 at just below nine, and the forward dividend yield runs a little over seven. My guess is that N Brown will emerge as one of the retail winners over the years to come.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

With a huge 9% dividend yield, is this FTSE 250 passive income star simply unmissable?

This isn't the biggest dividend yield in the FTSE 250, not with a handful soaring above 10%. But it might…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

With a big 8.5% dividend yield, is this FTSE 100 passive income star unmissable?

We're looking at the biggest forecast dividend yield on the entire FTSE 100 here, so can it beat the market…

Read more »

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

Why did the WH Smith share price just slump another 5%?

The latest news from WH Smith has just pushed the the travel retailer's share price down further in 2025, but…

Read more »

ISA coins
Investing Articles

How much would you need in a Stocks & Shares ISA to target a £2,000 monthly passive income?

How big would a Stocks and Shares ISA have to be to throw off thousands of pounds in passive income…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

£10,000 invested in Diageo shares 4 years ago is now worth…

Harvey Jones has taken an absolute beating from his investment in Diageo shares but is still wrestling with the temptation…

Read more »

Investing Articles

Dividend-paying FTSE shares had a bumper 2025! What should we expect in 2026?

Mark Hartley identifies some of 2025's best dividend-focused FTSE shares and highlights where he thinks income investors should focus in…

Read more »

piggy bank, searching with binoculars
Dividend Shares

How long could it take to double the value of an ISA using dividend shares?

Jon Smith explains that increasing the value of an ISA over time doesn't depend on the amount invested, but rather…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

£5,000 invested in Tesco shares 5 years ago is now worth this much…

Tesco share price growth has been just part of the total profit picture, but can our biggest supermarket handle the…

Read more »