Why I’d buy this top quality growth stock over this turnaround contender

Paul Summers thinks this global lifestyle brand with surging online sales still warrants attention from investors, despite today’s share price fall.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in fashion and lifestyle brand Ted Baker (LSE: TED) fell almost 8% in early trading this morning after the company said unseasonal weather across Europe and the US had negatively impacted trading for the early part of spring/summer. It added that conditions were likely to “remain challenging” across its global markets.   

While the stock market will always be forward looking, I can’t help but think that this feels like yet another overreaction from investors, particularly when the numbers contained in today’s latest set of full-year results are considered.

In the year to 27 January, group revenue rose 9.6% in constant currency to £591.7m. Once exceptional items are stripped out, pre-tax profit climbed 12.3% to £68.8m.

Broken down, retail sales in the UK and Europe rose 6.4% to a little over £301m, once foreign exchange fluctuations were taken into account. Sales in US and Canada fared even better with the company generating £120.1m — a rise of 12.4%. The biggest (percentage) growth, however, was seen in the company’s online business. E-commerce sales soared 39.8% to £101.1m.  

Given the above, it’s understandable that the total dividend was hiked by 12.1% (to 60.1p), continuing the trend for double-digit increases seen in recent years. While the majority of Ted Baker’s current owners are unlikely to be too concerned with generating income at the current time, this kind of confidence on the part of management shouldn’t be dismissed.

With new stores and/or concessions planned in Europe, US, Mexico and Japan, not to mention ongoing investment in its e-commerce offering, 2018 looks like being another busy year for the £1.3bn-cap. Although no company in this industry can afford to take anything for granted, it’s interesting to note that it is already predicting “high single-digit sales growth” at its wholesale business. So long as retail sales remain healthy, I can’t see investors abandoning the stock for long.

All told, I’m tempted to think that today’s dip provides a decent entry point for those who already had the stock on their watchlists but were concerned over the company’s relatively high valuation. 

Return to profits

Up until very recently, the performance of shares in fellow fashion retailer French Connection (LSE: FCCN) was pretty uninspiring. All that changed earlier in March following the release its latest full-year results.

In the 12 months to the end of January, the company saw group revenues rise 0.5% to £154m. Although retail revenue dipped 5.5% (or -6% at constant currency) to £83.1m, sales at its wholesale business climbed 8.6% to £70.9m. Elsewhere, e-commerce revenue grew by 3.1%.

As a result of its “ongoing portfolio rationalisation“, chairman and CEO Stephen Marks said the business had made “considerable progress” over the last year and was now “very close” to becoming profitable again. The company revealed an underlying operating loss of £600,000 — an improvement of £3.7m in the previous year. Cue a 75% rise in the share price.

Can French Connection continue this form? With spring orders apparently “well ahead of this time last year“, it’s not out of the question. Following last year’s unsolicited approach from a “a third party in the US“, there may even be another bid for the company at some point. 

Nevertheless, I’m comfortable sitting on the sidelines for now, given the uphill challenges still facing the company, the lack of dividends and ongoing concerns over the health of the UK retail market. 

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Ted Baker plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

£7,500 invested in BAE Systems shares 10 days ago is now worth…

Why have BAE Systems shares experienced a sudden double-digit pullback? And does this present a buying opportunity for my portfolio?

Read more »

Picture of an easyJet plane taking off.
Investing Articles

£10,000 invested in easyJet shares 4 weeks ago is now worth…

It's been a crazy month for easyJet shares. Here's what would have happened to an investor's £10,000 stake put to…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Down 31%, is this a rare chance to buy Meta stock for my ISA cheaply?

After rising to near $800 in 2025, Meta stock has pulled back to around $550. Edward Sheldon looks at whether…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

18% off its peak, is Nvidia stock now attractively priced?

Nvidia stock has given up almost a fifth of the price it commanded at its peak over the past year.…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

The Aston Martin share price destruction helps illustrate 5 common investing mistakes!

The Aston Martin share price has been a disaster for investors. Christopher Ruane highlights a handful of lessons we can…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Dividend Shares

How this stock market correction can help boost a second income by 25%

Jon Smith explains how rising dividend yields across some existing income shares can be seen as an opportunity to grow…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

Considering a SIPP? Today’s market could provide an excellent opportunity to start

Mark Hartley breaks down the benefits of using a SIPP for retirement, and how current market conditions could offer a…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

Looking for last-minute ISA ideas? Check out these UK stocks before April 3

Easter bank holidays mean the deadline to put cash into a Stocks and Shares ISA might be closer than UK…

Read more »