These are the most popular stocks among ISA millionaires

Ever wondered what the UK’s ISA millionaires have invested in? Read on to find out.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ISA millionaires are an elite few. According to online stockbroker Hargreaves Lansdown, it has just 168 customers with seven-figure ISAs on its books. Clearly, those who have achieved million-pound ISA status know a thing or two about investing.

Yet if you’re under the impression that ISA millionaires have probably employed all kinds of complicated, high-risk investment strategies to get where they are today, you’d be mistaken. Take a look at the most popular stocks and funds that the country’s ISA millionaires own – you might be surprised.

ISA millionaire stocks

The top-10 stocks owned by ISA millionaires, according to Hargreaves Lansdown, in alphabetical order are:

  • Aviva
  • BP
  • GlaxoSmithKline
  • Legal & General Group
  • Lloyds Banking Group
  • National Grid
  • Rio Tinto
  • Royal Dutch Shell plc B Shares
  • Unilever
  • Vodafone Group

ISA millionaire funds

The stockbroker also revealed the most popular funds among those sporting seven-figure ISA accounts. In alphabetical order, here they are:

  • Artemis Income
  • Fidelity Special Situations
  • Fundsmith Equity
  • Invesco Perpetual High Income
  • LF Woodford Equity Income
  • Lindsell Train Global Equity
  • Marlborough Multi Cap Income
  • Marlborough Special Situations
  • Marlborough UK Micro-Cap Growth
  • Stewart Investors Asia Pacific Leaders

Is there anything we can take away from this insight? Absolutely. Here are two important lessons.

Low-risk investing 

For starters, the common theme here seems to be a focus on low-risk, large-cap investing. ISA millionaires’ portfolios are not filled with high-risk assets. All of the stocks listed above are well-known FTSE 100 companies. Similarly, the majority of those funds invest mainly in large-cap companies.

Capital preservation is a fundamental concept when it comes to building long-term wealth from the stock market. As Warren Buffett often stresses, it’s vital that you don’t lose money when investing. That’s where large-cap stocks can play a key role, as they’re generally less risky than smaller companies. As a result, a low-risk investment strategy that focuses on stable, secure businesses can generate impressive returns over the long term.

Income focus

Second, there appears to be a strong focus on dividends among ISA millionaires. All of those stocks pay their shareholders large dividends, and most of those funds have a focus on income as well. This is an important point that shouldn’t be ignored.

While many investors focus on capital gains, it’s the dividends you earn, and the reinvestment of these dividends, that will often provide the bulk of your total investment returns over the long term. For example, for the 20-year period to the end of 2016, the FTSE 100 returned 73% in capital appreciation terms, according to Bloomberg. However, with reinvested dividends added in, the total return was 214%. Dividends are an amazing compounding tool when reinvested as they allow you to earn a return on your previous returns. Over time, this can result in the exponential growth of your capital.

The moral of the story here is that investing doesn’t need to be complicated. To build up an impressive seven-figure ISA portfolio, play it safe with low-risk large-cap stocks, reinvest your dividends, and stick it out for the long term.

Edward Sheldon owns shares in Lloyds Banking Group, Legal & General Group, Unilever, Royal Dutch Shell, Aviva and GlaxoSmithKline. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended BP, Lloyds Banking Group, and Royal Dutch Shell B. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Aviva shares fell 12% in March! Here’s my outlook from here

Jon Smith explains why Aviva shares underperformed last month, but paints an upbeat picture for the stock when looking further…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

A 6.3% forecast yield! 1 bargain-basement FTSE passive income gem to buy today?  

This FTSE 100 passive income star has delivered consistently high dividends, with analysts forecasting more to come, and it looks…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

£100 invested in a Stocks and Shares ISA today could be worth…

A Stocks and Shares ISA is a proven way of building wealth. But how much could a smaller stake of…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

April opportunities: 2 heavily-discounted stocks to consider buying

Are under-the-radar growth stocks the best place to look for potential stocks to buy as investors look for certainty in…

Read more »

Workers at Whiting refinery, US
Value Shares

Why the BP share price *finally* surged 24.5% in March

Long-term owners of BP stock have had a frustrating few years, but is the share price rising 24.5% in March…

Read more »