A 6% FTSE 100 dividend stock I’d buy today, and a falling knife I’d avoid

Here’s one big dividend that looks safe, and one that could be coming under pressure.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve always had mixed feelings about Safestyle UK (LSE: SFE), the leading double-glazing firm.

On the personal side, I once asked for a quote to glaze a whole house, and I suffered one of the worst hard-sell experiences of my life — followed by persistent phone calls after I’d said no.

But on the investment side, I can’t help but be impressed by years of rising earnings and a strongly progressive dividend yield. Forecasts for 11.25p per share for the current year would provide a yield of 7.4% on Tuesday’s close.

But as I write today, the share price has crashed by more than 20% to 116p, after the company issued a profit warning. Safestyle has confirmed its intention to pay that big divided for the year to December 2017, saying it has a “a strong cash position and robust balance sheet,” and it would yield a massive 9.7% if you bought the shares today. But its sustainability must surely be in doubt now.

Profit warning

Saying that it has experienced “a continuing deterioration in the market resulting from declining consumer confidence,” and that “an aggressive new market entrant” has tightened the competitive screws, the company warned us that 2018 orders have been disappointing.

Underlying pre-tax profit is expected to be “materially below 2017 levels and current market expectations.” Forecasts were already indicating a 30% drop for the year just ended, so I’m expecting 2018 predictions to be significantly downgraded now.

The company does say it has reduced its cost base and has “carried out the planned restructuring of its sales and canvass functions,” but I can’t see that turning things around quickly.

In the current economic climate, Safestyle UK is one I’d avoid.

Reliable yield

For a safer dividend, set to yield 6% in 2018, I’m attracted to Standard Life Aberdeen (LSE: ADN). I’d already been impressed by Standard Life and Aberdeen Asset Management, the two parties to the merger in August 2017, and I see an interesting future.

How that future will look financially is hard to work out right now, after the firm announced plans to sell the majority of its insurance business to Phoenix Group — though Standard Life Aberdeen will continue as asset manager for the divested business. It might take a little while for the markets to get their heads round that one.

The progressive dividend records from the company’s constituent parts have been impressive, and forecasts for the combined firm suggest rises significantly ahead of inflation for this year and next. Cover by earnings might look a bit thin at around 1.3 times, but I’m not too troubled by that.

Cash

Standard Life Aberdeen remains strongly cash-generative, and it’s just lifted its 2017 full-year dividend by 7.5% — I’d say the confidence appears to be there for future cash prospects.

My key take from Standard Life and Aberdeen Asset Management over the years is that they have both been good examples of buy-and-forget investments, and whatever structural changes have happened over time, those who bought for the long term have done well.

Managing sizeable chunks of retirement assets, the company surely has to continue to look to long-term retirement outcomes which will provide for years of future income draw-down.

I think Standard Life Aberdeen will do well for its customers, and possibly even better for its shareholders.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Safestyle UK and Standard Life Aberdeen. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

UK stocks: the contrarian choice for 2026

UK stocks aren’t the consensus choice for investors at the moment. But some smart money managers who are looking to…

Read more »

Investing Articles

Down 20% in 2025, shares in this under-the-radar UK defence tech firm could be set for a strong 2026

Cohort shares are down 20% this year, but NATO spending increases could offer UK investors a huge potential opportunity going…

Read more »

Young Caucasian woman with pink her studying from her laptop screen
Investing Articles

New to investing? Here’s Warren Buffett’s strategy for starting from scratch

Warren Buffett says he could find opportunities to earn a 50% annual return in the stock market if he was…

Read more »

Investing Articles

Can the sensational Barclays share price do it all over again in 2026?

Harvey Jones is blown away by what the Barclays share price has been doing lately. Now he looks at whether…

Read more »

Investing Articles

Prediction: in 2026 mega-cheap Diageo shares could turn £10,000 into…

Diageo shares have been burning wealth lately but Harvey Jones says long-suffering investors in the FTSE 100 stock may get…

Read more »

Investing Articles

This overlooked FTSE 100 share massively outperformed Tesla over 5 years!

Tesla has been a great long-term investment, but this lesser-known FTSE 100 company would have been an even better one.

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

I’m backing these 3 value stocks to the hilt – will they rocket in 2026?

Harvey Jones has bought these three FTSE 100 value stocks on three occasions lately, averaging down every time they fall.…

Read more »

Investing Articles

Can the barnstorming Tesco share price do it all over again in 2026?

Harvey Jones is blown away by just how well the Tesco share price has done lately, and asks whether the…

Read more »