Why I’d trade in Purplebricks Group plc for this FTSE 250 growth stock

Is the recent loss of momentum in Purplebricks plc (LON:PURP) a sign for investors to take profits and move on?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Having four-bagged in value between last November and June of this year, shares in hybrid estate agent (a Neil Woodford favourite) Purplebricks (LSE: PURP) have lost some of their sparkle in recent months — not completely surprising considering the company’s most recent update.

In what must be one of the most concise trading statements I’ve ever read, the AIM-listed (and notoriously difficult-to-value) company announced in early November that it was “on-course” to meet its board’s expectations for the full year. That was it. No numbers for investors to chew on and no mention of how the company’s recent foray into the $80bn US market was faring. 

Of course, there’s two ways of looking at this. Some investors may have appreciated the uncluttered approach taken — the old adage that ‘no news being good news’. Why complicate things? 

On the flip side, the lack of detail may have been taken by some as an indication that progress on the company’s ambitious international growth strategy isn’t quite as strong as the market suspects. Add to this the prospect of a sustained wobble in the UK housing market — and the fact that Purplebrick’s top dogs have recently begun to offload shares — and it’s understandable if some investors are beginning to trim their profits.

Regardless of how loyal holders feel about November’s trading update, one thing’s for sure: this approach won’t be available to the Solihull-based business when it reveals its latest set of interim numbers on 13 December. As such, I think we could see a major move in the share price over the next few weeks.  The only question is, in which direction?  

Far more tasty

For those not willing to lose sleep over their investments, I think pork and poultry producer (and FTSE 250 constituent) Cranswick (LSE: CWK) is a far better growth pick, especially following today’s encouraging interim numbers.

At £714.6m, revenue jumped by 23% over the six months to the end of September, with like-for-like sales up by 18%. Thanks, in part, to its acquisition of CCF Ballymena, adjusted pre-tax profit came in 17.2% higher at £44.4m. 

Great as these numbers are however, I think its the company’s plans for the future that were behind Cranswick’s rocketing share price this morning.

Having already invested a record £29m over the reporting period to “add capacity, extend capability and drive efficiencies“, CEO Adam Couch announced the company’s intention to build a “class leading” primary poultry facility in Suffolk. Due for completion in 2019, this will likely double Cranswick’s existing capacity while also providing further room for expansion. On top of this, management revealed its intention to upscale the Hull-based firm’s feed mill and hatchery operations to maintain its “fully integrated supply chain model” at a cost of £13m.

These developments, combined with “new product launches and retail listings“, make me even more bullish on Cranswick than I already was. In addition to having arguably more resilient earnings compared to the supermarkets it supplies, it’s also worth noting today’s 15.3% hike to the interim dividend as a further indication of just how confident management appears to be on the £1.5bn-cap’s outlook.

Indeed, the only downside to the company right now appears to be its rather high valuation of around 23 times forecast earnings. But for those comfortable investing at these kind of prices, Cranswick looks mightily impressive.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Down 15% and a yield of 7.9%! Is this REIT dividend champion now irresistible?

This real estate investment trust (REIT) has one of the highest dividend yields on the London Stock Market. Royston Wild…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Down 32% and with a P/E of 9.5, is this FTSE 250 share too cheap to ignore?

This FTSE 250 share is in freefall after slashing guidance for this financial year. But Royston Wild eyes a potential…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Why high oil prices could be good news for Lloyds shares

Jon Smith talks through the implications of elevated oil prices and translates that through to the potential impact on Lloyds'…

Read more »

Investing Articles

Lists of income stocks to buy almost never include this one — but with a forecast 8.2% yield, I think they should!

This FTSE firm, not always seen as an income play, has a forecast yield of 8.2%, underlining why it's one…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Aviva’s share price is down 13% to under £7, despite outstanding 2025 results! Time for me to buy more?

I think Aviva’s share price reflects an outdated view of the business, and that gap between perception and reality is…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Shell’s £33+ share price is near an all-time high, so why am I going to buy more as soon as possible?

Shell's strong cash generation and improving growth drivers contrast with a share price well below my valuation, suggesting major long‑term…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

An 8.4% forecast yield but down 16%! Time for me to buy more of this FTSE 100 passive income star?

This FTSE 100 passive‑income machine is delivering rising payouts and strong forecasts, and its share price suggests the market hasn’t…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

£10,000 invested in Meta Platforms Stock 5 years ago is now worth…

Meta Platforms has been throwing good money after bad at Reality Labs since 2021, but the stock has more than…

Read more »