Why I’d sell Diageo plc and buy Next plc

There’s a big reason for me to switch from Diageo plc (LON:DGE) to Next plc (LON:NXT).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The market likes this morning’s interim results announcement from clothing retailer Next (LSE: NXT) and the shares are up around 11.5% as I write.

At first glance, there’s nothing to get excited about in the figures. Total sales declined by 2.2% compared to a year ago and earnings per share dropped 6.2%. The directors kept the dividend at last year’s level suggesting a neutral stance, so why have the shares rocketed?

Looking for recovery?

I think the market is looking for a recovery with Next because even after today’s rise the share price is still more than 36% down from the highs it reached at the end of 2016 — the well-flagged softening of the retail sector left its mark on the firm for sure. I think we are seeing the move up today because of what the directors had to say in this interim report about the outlook.

While acknowledging that the first half of the year had been difficult as they expected, they said the trading outcome over the last three months has been “encouraging on a number of fronts.”  Although they are expecting the retail environment to remain difficult they think the firm’s forward prospects “appear somewhat less challenging than they did six months ago.”   

After upgrading revenue and profit guidance a little, the firm thinks full-year sales will be between 2% down and 1.5% up on last year, and profit before tax will decline between 13.1% and 5.5% compared to last year’s outcome. Those figures may seem a little grim but they aren’t quite as bad as before this announcement, and I think this faint whiff of recovery may be the catalyst for today’s rise in the shares.

Valuation matters

The big attraction, of course, is that on standard valuation indicators the stock looks cheaper than it has for several years. At 4,835p, the stock trades on a price-to-earnings (P/E) ratio for the current year near 11, and the dividend yield runs close to 3.7%. Maybe one day the P/E rating will return to high double-digits and we’ll be measuring the dividend yield in the two’s again, suggesting significant share-price appreciation from here.

I think there’s a good chance Next will re-rate again and I’d rather take my chances with the firm than with premium drinks company Diageo (LSE: DGE) right now. Although I’m a big fan of defensive firms such as Diageo, I think the valuation is ahead of itself and the dividend yield is poor. I fear that defensives could go out of fashion causing a valuation rerating downwards.

Rotation imminent?

At today’s 2,553p share price, Diageo trades on a forward P/E rating of almost 22 for the year to June 2018, yet City analysts following the firm expect earnings to grow just 8% that year. To me, that looks like a growth rating for workmanlike expectations and the forward yield of around 2.6% is not enough to compensate for the over-pricing.

The stock has had a good run but the valuation-trade making cyclicals such as Next appealing could see the large-scale rotation out of the defensives driving the rating of firms such as Diageo down.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

This FTSE 100 Dividend Aristocrat is on sale now

Stephen Wright thinks Croda International’s impressive dividend record means it could be the best FTSE 100 stock to add to…

Read more »

Investing Articles

3 shares I’d buy for passive income if I was retiring early

Roland Head profiles three FTSE 350 dividend shares he’d like to buy for their passive income to support an early…

Read more »

Investing Articles

Here’s how many Aviva shares I’d need for £1,000 a year in passive income

Our writer has been buying shares of this FTSE 100 insurer, but how many would he need to aim for…

Read more »

Female Doctor In White Coat Having Meeting With Woman Patient In Office
Investing Articles

1 incredible growth stock I can’t find on the FTSE 100

The FTSE 100 offers us a lot of interesting investment opportunities, but there's not much in the way of traditional…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

With an £8K lump sum, I could create an annual second income worth £5,347

This Fool explains how a second income is achievable by using a lump sum, investing in stocks, and the magic…

Read more »

Investing Articles

Here’s what dividend forecasts could do for the BT share price in the next 3 years

With the BT share price down so low, the dividend looks very nice indeed. The company's debt is off-putting, though.…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

28% revenue growth per year and down over 20% in price! Should I invest in this niche FTSE 250 company?

Oliver says this FTSE 250 company has done an excellent job bringing auctioning into the modern world. Will he invest…

Read more »

Investing Articles

After gaining over 200% in 12 months, what’s next for Nvidia stock?

Oliver thinks Nvidia stock could be as enduring an investment as Amazon. Even given the valuation risks, he says he…

Read more »