Is Safestyle plc a falling knife to catch after dropping 10% today?

Shares in Safestyle plc (LON: SFE) tank but Paul Summers thinks this may be an opportunity for long-term investors.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in small-cap window and door replacement specialist Safestyle (LSE: SFE) plummeted over 10% in early trading this morning as the company released a fairly gloomy half-year trading update.

Here’s why I think the market has overreacted.

Profit warning

Granted, things could be better. While order intake has remained similar to that announced at its last trading update in May, the trend from week to week in Q2 has been “more volatile” than that experienced “for a long time“, according to the company.  

Following on from May’s AGM statement (which also prompted a fall in its share price), Safestyle now believes it will report “marginal revenue growth” and “reduced profits” for the first half of 2017. Sensing that consumer confidence will continue to weaken, the company also revised its full-year outlook by stating that profits were likely to be “broadly in line” with those achieved in 2016.

While today’s update is concerning, it’s not completely unexpected given the prevailing economic uncertainty. It’s also apparent that Safestyle continues to outperform its competitors based on recent statistics that point to a market decline of over 10% in terms of volume. Should the housing market suffer as economic pessimism grows, I believe Safestyle could be in a solid position as more homeowners consider making improvements to their existing properties rather than moving on.

In addition to the above, it appears to be the epitome of sound financial management. Cash flow remains strong and, despite considerable investment in new facilities, the company’s net cash position of almost £18m at the end of June should act as a decent buffer during tough times. Today’s announcement that management had already taken steps to reduce operating costs in H2 should also comfort those already invested. 

While the shares could certainly fall lower if sentiment worsens over the next few months, I think Safestyle warrants consideration once the dust has settled. Already trading at just 11 times earnings and offering (for now) a yield approaching 4.7%, I suspect this could be one knife worth catching.

A safer bet?

Of course, there are plenty of other options available to investors in the small-cap universe. Another reporting to the market this morning was email and marketing automation software provider dotDigital (LSE: DOTD).

In complete contrast to Safestyle, overall revenues at the Croydon-based company rose by 19% (to roughly £32m) over the year to the end of June. Revenue growth outside the UK was particularly strong (up 48%), with the Asia-Pacific market registering the strongest growth (up 156% to £700,000).  

With 81% of total group revenues now recurring and the average spend per client increasing by 24% to about £715m per month, I can’t see demand for the £210m cap’s services drying up anytime soon. Indeed, having completed his first full year as CEO, Milan Patel reflected that the “building blocks” were “now in place” for the company to perform strongly over the next year

Trading at 26 times forward earnings, shares in dotDigital look fully valued right now. Even so, I’m still attracted to the stock. Bear in mind that this company has shown a real ability to generate consistently high returns on the money it invests. At around 25%, operating margins are seriously good and dotDigital has the sort of free cashflow and balance sheet that would turn many companies green with envy.

Paul Summers has no position in any shares mentioned. The Motley Fool UK has recommended Safestyle UK. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

The Rolls-Royce share price has now fallen 15%. Time to consider buying?

The Rolls-Royce share price is experiencing some turbulence at the moment. Is this a buying opportunity or will there be…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Should I buy Nasdaq stock Micron for my ISA after blowout Q2 earnings?

Nasdaq tech stock Micron is generating incredible revenue growth at the moment amid the AI boom. Yet it still looks…

Read more »

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

Is it time to dump my shares ahead of an almighty stock market crash? Nah!

How should we cope with growing fears of a stock market crash? 'Keep Calm and Carry On' worked in 1939,…

Read more »

Business man pointing at 'Sell' sign
Investing Articles

As the FTSE 100 tanks, consider buying this cheap dividend stock with a 7.3% yield

The FTSE 100 index is in meltdown mode due to the spike in oil prices. This is creating opportunities for…

Read more »

Sun setting over a traditional British neighbourhood.
Investing Articles

UK investors should consider buying shares in Uber. Here’s why

Uber shares could be a great fit for long-term UK investors that are looking to generate capital growth, says Edward…

Read more »

This way, That way, The other way - pointing in different directions
Growth Shares

£1k invested in Rolls-Royce shares at the beginning of the year is currently worth…

Jon Smith points out how well Rolls-Royce shares have done so far in 2026, but issues caution when looking further…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Value Shares

It might not feel like it, but this is the time to think about buying stocks

The FTSE 100 isn’t the first place most investors look for quality growth stocks to consider buying. But Stephen Wright…

Read more »

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

How are Lloyds shares looking in March 2026?

Lloyds shares have taken a tumble in the last month. What has happened? And could this be a golden opportunity…

Read more »