Is J Sainsbury plc still a better buy than Tesco plc?

Is the tide turning more strongly for J Sainsbury plc (LON: SBRY) or for Tesco plc (LON: TSCO)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Two of our supermarket giants are perhaps not too far apart in their customer offerings, but which of the two is in a better recovery shape?

Sainsbury on the mend

Forecasts suggest earnings per share at J Sainsbury (LSE: SBRY) will fall by 12% in the year ending March 2017, following two previous years of decline, but the City’s analysts seem to think they’ll flatten out the following year… and might we see a return to EPS growth the year after?

Today’s first-half update saw total retail sales fall by 0.4% with like-for-like sales down 1.1% (both excluding fuel), with the LFL fall blamed on food price deflation — even the more more upmarket Sainsbury can’t avoid the pressure from cut-price masters Lidl and Aldi. But that actually doesn’t seem too bad a fall to me, and I can see Sainsbury’s customer base being a little more resistant to the lure of rock-bottom prices than the average Tesco shopper, so those calling a turnaround from March 2018 could be on the money.

The other big unknown for Sainsbury is how well its newly-acquired Argos arm will perform. The acquisition of owner Home Retail Group was only completed on 2 September, so it’s early days yet, but in its second quarter to 27 August Argos saw total sales grow 3% and like-for-like sales rise by 2.3%.

That suggests a promising future if Sainsbury gets the integration right, and with the company already having 15 in-store Argos Digital outlets in place and planning another 200 by the end of the year, I’m reservedly optimistic.

Awakening giant

Tesco (LSE: TSCO) seems to be approximately two years ahead of Sainsbury, both in the pain and the gain stakes — the earnings slump started two years earlier and the end of it is expected to happen two years earlier as well. In fact, there’s a 140% rise in EPS forecast for the year to February 2017, though the mooted 6.7p per share would still be way below pre-crash levels of around 40p.

That sounds good, but it would still put the shares on a P/E of 27 at today’s 179p price, falling only as far as 19.4 if the further 38% EPS rise predicted for 2018 comes to pass. On top of that, we’re only looking at reinstated dividends yielding 0.2% this year and 0.5% next if expectations prove accurate.

But on the growth front, those EPS rises would suggest PEG values of 0.2 and 0.5 for this year and next (with 0.7 and lower considered a good growth indicator — if it’s sustainable in the longer term).

Which is best?

A first-quarter Tesco update in June showed only a modest 0.9% rise in like-for-like sales, though it’s a trend that continues from the previous quarter, and it’s genuinely looking like the worst is finally over. But having said that, I can’t help but see the highly valued shares as being priced for a return to Tesco’s former glory days of market-setting clout and high margins — and that’s surely not going to happen.

By contrast, Sainsbury shares at 250p apiece are on forward P/E multiples for this year and next of 12.5, and well-covered dividends are expected to yield around 4%. By traditional measures, that looks good — P/E below the FTSE average and dividends better than average. If we really are getting past the bottom, Sainsbury looks good value to me.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Finger clicking a button marked 'Buy' on a keyboard
Dividend Shares

I just discovered this REIT with a juicy 9% dividend yield

Jon Smith points out a REIT that just came on his radar due to the high yield, but comes with…

Read more »

Aviva logo on glass meeting room door
Investing Articles

£5,000 invested in Aviva shares 5 years ago is now worth…

Aviva shares have vastly outperformed the FTSE 100 over the last 5 years. Zaven Boyrazian explores just how much money…

Read more »

Photo of a man going through financial problems
Investing Articles

The stock market hasn’t crashed… yet. Don’t wait too long to prepare

Mark Hartley outlines what defines a stock market crash and provides a few tips and tricks to help UK investors…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

After a 30% rally, are BP shares too expensive — or should I consider more?

Mark Hartley breaks down the investment case for BP shares and whether the new project in Egypt is enough to…

Read more »

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England
Investing Articles

Forget the FTSE 100 and come back after summer? Here’s my plan!

With the FTSE 100 moving around in a volatile way, should our writer just forget all about it for a…

Read more »

Young female hand showing five fingers.
Investing Articles

£20,000 invested in a Stocks and Shares ISA 5 years ago could now be worth…

The last five years have been something of a roller coaster for the markets. How would £20k in a Stocks…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Stock market correction: a once-in-a-decade chance to build big passive income?

Ben McPoland takes a closer look at a high-yield passive income stock from the FTSE 250 that investors have been…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

In volatile markets, could National Grid dividends be a safe haven?

National Grid offers a dividend yield well above the FTSE 100 and aims to keep growing its payout per share.…

Read more »