3 Half-term heroes: Why Sky plc, Just Eat plc and Merlin Entertainments plc could all benefit from the break

Will the holidays bring increased profits to Sky plc (LON:SKY), Just Eat plc (LON:JE) and Merlin Entertainments plc (LON:MERL)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Children across the land will have been rejoicing as the bell sounded on Friday afternoon to signal another half-term had arrived. With this in mind, let’s look at three companies that should be familiar to most families and may benefit from the short holiday this week.

Reach for the remote

The rather unpredictable weather we’ve all experienced over the last few weeks could benefit companies like Sky (LSE:SKY) if it continues. Should days out be cancelled, parents will look for other, indoor ways to entertain their children. One easy solution would be to sit them in front of the box and make the most of a subscription offered by Sky. Europe’s leading entertainment company has an enviable portfolio of pay-TV channels covering sports, entertainment, movies and news. While parents just looking for a ‘quick fix’ always have the option of subscribing to cheaper, low commitment, services like Now TV, as well as a number of other services, Sky remains the first resort for many.

Sky currently trades on a price-to-earnings (P/E) ratio of just under 16. The expected dividend of 3.6% for 2016 is covered 1.8 times. After reaching 1,140p last June, the share price has now fallen 15% to 970p, suggesting that investors are temporarily less enamoured with company. An opportunity to build a position perhaps?

Just growth?

What’s the perfect accompaniment to a movie from Sky? A takeaway via Just Eat (LSE:JE) perhaps. Regular watchers of this company will know that it’s experienced serious earnings growth over the past few years. Families ordering half-term takeaway treats will only boost profits further.

The share price sits at 448p, although it did fall to 329p back in February. Trouble is, the recovery means that shares now boast a P/E ratio of over 35. Given that a figure of 15 would indicate value for money for most shares, Just Eat’s offering does seem rather dear, even when its superb growth prospects are factored-in. The lack of dividends is also disappointing. Cautious investors wishing to place an order for this company’s shares may consider waiting for a dip. After all, companies with high expectations can often disappoint.  

Roller coaster ride

Perhaps this article is too pessimistic. Should the British weather do something unexpected and give us a burst of sunshine, many families will likely flock to the attractions owned by the world’s second-largest visitor attraction operator Merlin Entertainments (LSE:MERL). Indeed, the company’s new Galactica ride at Alton Towers could be a major draw, despite the horrific crash that occurred at the same site in June last year. A month before that event, the £4.3bn cap’s shares were trading at a peak of 470p. Despite the inevitable dip over the last year, the price has recovered to 424p today. This leaves Merlin, which has more than 60m customers worldwide, on a forecast P/E ratio of just over 19. Its last trading update, released mid-May, stated that performance was “broadly in line with expectations” and that new rides opened this season had been “well received” based on visitor feedback.

Merlin certainly has a lot going for it: 11 brands and over 100 attractions in 23 countries, plus a few hotels and holiday villages thrown in for good measure. True, its shares have been cheaper, but their current price seems reasonable given the company’s plans for expansion in North America and Asia.

Paul Summers has no position in any shares mentioned. The Motley Fool UK has recommended Sky. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »