Should you follow director selling at ASOS plc, Moneysupermarket.com Group plc and Accesso Technology Group plc?

Roland Head looks at the background to insider share sales at ASOS plc (LON:ASC), Moneysupermarket.com Group plc (LON:MONY) and Accesso Technology Group plc (LON:ACSO).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

When founder shareholders in a company sell a major slice of their shareholding, should you sell too? The answer isn’t always obvious, as there can be good reasons for a sale.

However, three of the most successful technology stocks of recent years have recently reported major share sales by founding directors. In this article I’ll ask what this means for each company, and whether you should consider following the inside money and selling up.

Too soon to sell?

This week brought news that Nick Robertson, a founder and non-executive director of online fashion retailer ASOS (LSE: ASC), has sold a 1.6% stake in the firm.

Mr Robertson’s share sale netted him a cool £46m, but he may not have sold voluntarily. It seems that Mr Robertson has recently got divorced. Divorce is a relatively common reason for major director share sales and given that he still has a 6.59% stake in ASOS, I’m not too concerned.

Growth remains strong, with earnings expected to rise by about 30% in both 2016 and 2017. Although I’ve been critical of ASOS’s low profit margins in the past, the firm does seem to be maturing well and generates a lot of free cash flow.

ASOS shares aren’t cheap on 63 times 2016 forecast earnings, but I’d probably continue to hold for the time being.

This one might be a sell

I’m less convinced about the investment case at queuing solutions firm Accesso Technology Group (LSE: ACSO), whose share price has risen by almost 700% over the last five years. In April, four of the group’s founding shareholders sold £17.4m of stock in a placing to institutional investors.

Accesso’s chairman, chief executive, finance director and a founding shareholder collectively sold almost 2m shares — equivalent to around 8.9% of the company. The placing represented roughly 45% of their collective shareholding, so it was a significant sale for them.

This suggests to me that Accesso’s best-informed insiders believe the company’s growth rate may start to slow as the business matures.

Accesso pays no dividend and trades on 34 times 2017 forecast earnings. Amazingly, the share price has risen by about 30% since the directors sold their shares. If I was a shareholder, I’d be tempted to sell at least half of my holding.

A potential income play?

Moneysupermarket.com Group (LSE: MONY) founder Simon Nixon has been scaling back his holding in the £1.8bn company for some time. Mr Nixon’s most recent sale was in March, when he sold his remaining 6.9% stake. The sale netted Mr Nixon a cool £124m, but I don’t think it’s a sell signal for the rest of us.

Moneysupermarket.com has established itself as a major consumer brand, with high profit margins and strong cash generation. The medium-term outlook seems stable and broker earnings forecasts have been rising steadily.

The latest forecasts put the stock on a 2016 forecast P/E of 21, falling to a P/E of 19 in 2017. This doesn’t seem excessive and the 3% forecast dividend yield should be amply covered by free cash flow.

I think Moneysupermarket is starting to make sense as an income stock, and would be happy to continue holding the shares.

Roland Head has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended Moneysupermarket.com. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Why the next 4 weeks are going to be big for Barclays shares

Jon Smith points out upcoming earnings and ongoing geopolitical turmoil and explains how Barclays shares could be impacted in the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Scottish Mortgage has made a fortune on SpaceX and Tesla! Here are 5 UK stocks it owns

This FTSE 100 investment trust holds 101 growth stocks from around the globe, but only five from the UK. Which…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

I think UK investors are missing out on this overlooked Dow Jones stock

Jon Smith flags a US stock in the Dow Jones index that has a price-to-earnings ratio over half the average,…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

2 FTSE 100 shares that could outperform this year regardless of geopolitics

Jon Smith notes the volatile market but explains how to pick FTSE 100 shares that can be fairly insulated to…

Read more »