Why a ‘fare war’ from Ryanair Holdings plc should scare easyJet plc and Wizz Air Holdings plc

What will falling fares mean for Ryanair Holdings plc (LON: RYA), easyJet plc (LON: EZJ) and Wizz Air Holdings plc (LON: WIZZ)?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Any veteran investors who heeded Warren Buffett’s call to avoid airline shares at all costs must surely be perplexed by the industry’s newfound stability and profitability. The sector as a whole was in rude health even before the collapse of oil prices, but few carriers have matched the success of the pioneer of budget airlines, Ryanair (LSE: RYA). Ryanair continued a long string of good results this week by announcing full-year 2015 profits rose 43%, even though hedging resulted in average oil prices remaining high at $90/bbl.

Building on top-three market share in each of Europe’s main economies, the company announced that it expects fares to drop 7% next year due to terror attacks affecting demand, lower fuel costs filtering down to customers, and a desire to aggressively grow the company’s position across the Continent. Ryanair is able to take a hit to profits as it has net cash of €312m, filled 93% of available seats on its planes last year, and had net margins in excess of 19%. This gives the company incredible fire power to improve its position while continuing its €800m share buyback programme.

Falling fares risk

easyJet (LSE: EZJ) must feel firmly in Ryanair’s crosshairs as the British carrier is now the UK’s market leader in short-haul flights. Rapid expansion has come at a price for easyJet as it slumped to a £24m loss over the past six months due to the Brussels and Paris terror attacks leading to fewer passengers on an increased number of planes. Building out its fleet has also led to net debt of £474m, although a new investment grade credit rating should keep interest rates low.

Full-year 2015 operating margins of 14.6% were also lower than those posted at Ryanair, showing the benefits of greater scale and Ryanair’s 50% larger fleet. Still, easyJet was able to keep margins steady over the past six months despite slower growth in the sector. But, going forward, easyJet can ill afford a 7% drop in fares if its load factor, the percentage of full seats on a plane, doesn’t budge from 89.7%, as happened in the past six months. With a less dominant market position in Europe, lower margins and greater debt, easyJet is in a more precarious position if fares fall as far as they’re expected to at Ryanair.

Carving  a niche but still vulnerable

Wizz Air (LSE: WIZZ) has largely avoided competing with legacy carriers or the dominant budget rivals by focusing on the relatively under-served Central and Eastern European markets. This strategy has worked well thus far, as Q3 revenue increased a staggering 17.3% as the company attracted 23.2% more passengers than this time a year prior.

Although revenuer per seat fell 3.5% year-on-year as the company lowered ticket prices, total costs per seat fell even further due to average fuel prices dropping significantly. Wizz should also be relatively immune to any aggressive moves by Ryanair due to its narrow geographic reach. Despite this, with slim but growing operating margins of 6.9%, exposure to less wealthy areas of Europe and relatively high levels of debt, Wizz remains more vulnerable than either Ryanair or easyJet to a general economic downturn.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Ian Pierce has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

1 penny stock with the potential to change the way the world works forever!

Sumayya Mansoor breaks down this potentially exciting penny stock and explains how it could impact food consumption.

Read more »

Investing Articles

2 FTSE 250 stocks to consider buying for powerful passive income

Our writer explains why investors should be looking at these two FTSE 250 picks for juicy dividends and growth.

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Growth Shares

This forgotten FTSE 100 stock is up 25% in a year

Jon Smith outlines one FTSE 100 stock that doubled in value back in 2020 but that has since fallen out…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

2 dividend shares I wouldn’t touch with a bargepole in today’s stock market

The stock market is full of fantastic dividend shares that can deliver rising passive income over time. But I don't…

Read more »

Frustrated young white male looking disconsolate while sat on his sofa holding a beer
Investing Articles

Use £20K to earn a £2K annual second income within 2 years? Here’s how!

Christopher Ruane outlines how he'd target a second income of several thousand pounds annually by investing in a Stocks and…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Here’s what a FTSE 100 exit could mean for the Shell share price

As the oil major suggests quitting London for New York, Charlie Carman considers what impact such a move could have…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

Shell hints at UK exit: will the BP share price take a hit?

I’m checking the pulse of the BP share price after UK markets reeled recently at the mere thought of FTSE…

Read more »

Investing Articles

Why I’m confident Tesco shares can provide a reliable income for investors

This FTSE 100 stalwart generated £2bn of surplus cash last year. Roland Head thinks Tesco shares look like a solid…

Read more »