1 Thing You Need To Know Before Buying Purplebricks Group plc, Zoopla Property Group plc or Rightmove plc

Should you snap up Purplebricks Group plc (LON: PURP), Zoopla Property Group plc (LON: ZPLA) and Rightmove plc (LON: RMV) shares?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

If you’re looking for high-growth shares, welcome to booming online property world!

Take Purplebricks (LSE: PURP), for example. Book your valuation visit online, and with a mobile app and a website you can do the business any time of day or night — and end up with your home advertised on Zoopla, Rightmove, and other property websites. It’s been a great investment so far too, with Purplebricks shares up 140% since a recent FTSE low point in late January, while the index itself has gained just 8.5%.

And talking of Zoopla (LSE: ZPLA) and Rightmove (LSE: RMV), both of those have been doing pretty well too. Since January’s market dip, Zoopla shares are up 49% to 301p, while Rightmove shares are up 18% to 4,020p since their dip a little later in the first week of February. And over 12 months we’re looking at price rises of 33% for Zoopla and 25% for Rightmove.

But there’s one thing you really need to understand before you consider investing any of your hard-earned cash in any of these… fashionable high-flying growth shares can seriously hurt your pocket!

The problem is, people who pile into and out of the latest investing fads can be fickle sorts who are only looking at the short term. While impressive results roll in ahead of expectations they’re happy to jump on the bandwagon — but as soon as there’s one bit of news that’s less than sparkling, they’re off again and the price slumps.

Revenue soaring

We’ve seen a bit of that today, after Purplebricks released a year-end trading update. The company spoke of strong growth, with revenue expected to rise around 445% to £18.5m, and told us it’s on track to meet its full-year expectations. But in morning trading, sellers pushed the shares down 13% at one point. What’s wrong, isn’t meeting expectations good enough for them?

Part of the problem is that P/E ratios at such early stages can be weird and wacky, and it’s impossible to make much sense of them. Purplebricks shares are on a P/E of 53 for the year to April 2017, dropping only to 25 the following year as EPS is predicted to double — that’s a lot of growth already built into the price.

Zoopla shares are on a more modest forward P/E of 28 for this year, though that’s still around double the long-term FTSE 100 average, and Rightmove shares are rated a bit higher on a multiple of 30.

Steady nerves needed

Now, those could turn out to be attractive valuations over the long run, and earnings growth over the next few years really could be enough to justify today’s prices and allow for some nice profits for investors. I honestly don’t know. But one thing I’m pretty confident of is that the ride is likely to be a volatile one.

I always think of online fashion pioneer ASOS when I look at new rising stars. If you’d bought ASOS shares at the end of 2009 and kept your nerve, you’d be sitting on a profit of 680% today. But you’d have had a white-knuckle ride, as fortunes have been made and lost several times along the way. And if you’d taken a short-term bandwagon approach, you could have lost a lot of money — ASOS shares are still down around 50% from their early 2014 peak.

Alan Oscroft has no position in any shares mentioned. The Motley Fool UK has recommended Rightmove. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Can someone invest like Warren Buffett with a spare £500?

Christopher Ruane explains why an investor without the resources of billionaire Warren Buffett could still learn from his stock market…

Read more »

Investing Articles

Can these 2 incredible FTSE 250 dividend stocks fly even higher in 2026?

Mark Hartley examines the potential in two FTSE 250 shares that have had an excellent year and considers what 2026…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Is 45 too late to start investing?

Investing at different life stages can come with its own challenges -- and rewards. Our writer considers why a 45-year-old…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

UK shares look cheap — but the market might be about to take notice

UK shares have traded at a persistent discount to their US counterparts. This can create huge opportunities, but investors need…

Read more »

Investing Articles

This FTSE 100 growth machine is showing positive signs for a 2026 recovery

FTSE 100 distributor Bunzl is already the second-largest holding in Stephen Wright’s Stocks and Shares ISA. What should his next…

Read more »

Investing Articles

I asked ChatGPT for the best FTSE 100 stocks to buy for passive income in 2026 and it said…

Paul Summers wanted to learn which dividend stocks an AI bot thinks might be worth buying for 2026. Its response…

Read more »

ISA Individual Savings Account
Investing Articles

Stop missing out! A Stocks and Shares ISA could help you retire early

Investors who don't use a Stocks and Shares ISA get all the risks that come with investing but with less…

Read more »

Investing Articles

Will Greggs shares crash again in 2026?

After a horrible 2025, Paul Summers takes a look at whether Greggs shares could sink even further in price next…

Read more »