Will Sports Direct International Plc, Genel Energy PLC and Tesco PLC Become Comeback Kings?

Will Sports Direct International Plc (LON:SPD), Genel Energy PLC (LON:GENL) and Tesco PLC (LON:TSCO) Become Comeback Kings?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Contrarian investing is one of the hardest strategies in the stock market. To be a contrarian investor you must bet against the market and momentum by looking for real value. Today I’m looking at whether these three beaten down stocks can stage a  comeback and make investors some money. 

Genel Energy

The Kurdistan-focused oil producer Genel Energy (LSE: GENL) has been under immense pressure due to falling oil prices. Combine that with the volatility and unpredictability of operating in war torn Kurdistan and you can see why its shares are at all time lows.

Cash balances are over $450m and the company is receiving $25m a month from export sales. The company produces 76,000 bopd at production costs of less than $2/bbl from the world class Taq Taq and Tawke fields. Genel has a strong enough balance sheet to see off this low oil price environment and the extremely low cost production will provide enough cash flow to keep investing in the assets. There will also be some appraisal drilling this year, this may provide a much needed catalyst for the share price to rise.

Tesco

Tesco (LSE: TSCO) is one of the UK’s most covered and favourite stocks. The Christmas trading update had much to be optimistic about, with UK like-for-like sales growth of 2.1% and international like-for-like sales growth of 4.1%. The shares trade on a lofty 20.5 PE ratio, but despite this Tesco’s shares have performed well over the last month and are up 19%.

The company operates in a hugely competitive sector and must keep investing just to retain market share and keep profits stable. Analysts see Tesco shares drifting in the next few years, as Aldi and Lidl keep gaining market share from the larger supermarkets. I think Tesco shares are probably one to avoid. 

Sports Direct

Sports Direct (LSE: SPD) has also been in the news recently and its shares are down 37% over the last year. Profit warnings and negative media coverage has marked the price down and shares are beginning to look quite cheap. Currently the shares trade on a PE of only 10.2 and have fallen 50% from the 52-week high.

The discount sports retailer has good recovery prospects in the future and should there be any recovery in trading for the company then the share price has room to grow. Even Odey Asset Management has added to its position after criticising the company last year, which may indicate the shares are now good value. 

Overall, these three stocks have good turnaround potential. All have weaknesses, but also strengths that should help in the future. When contrarian strategies work there can be some stunning returns to be made and one of these three beaten-down stocks could just well be a winner.

Jack Dingwall has no position in any shares mentioned. The Motley Fool UK has recommended Sports Direct International. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Why the next 4 weeks are going to be big for Barclays shares

Jon Smith points out upcoming earnings and ongoing geopolitical turmoil and explains how Barclays shares could be impacted in the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Scottish Mortgage has made a fortune on SpaceX and Tesla! Here are 5 UK stocks it owns

This FTSE 100 investment trust holds 101 growth stocks from around the globe, but only five from the UK. Which…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

I think UK investors are missing out on this overlooked Dow Jones stock

Jon Smith flags a US stock in the Dow Jones index that has a price-to-earnings ratio over half the average,…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

2 FTSE 100 shares that could outperform this year regardless of geopolitics

Jon Smith notes the volatile market but explains how to pick FTSE 100 shares that can be fairly insulated to…

Read more »