Apple Inc. Earnings: Look Beyond The Headlines

While iPhone sales were below forecasts, Apple Inc. (NASDAQ:AAPL) is still delivering a rock-solid financial performance.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This article was originally published on Fool.com

WASHINGTON, DC — Apple (NASDAQ: AAPL.US) stock was plunging by 7% on Tuesday after official market hours, as investors showed their disappointment with the company’s earnings report for the third quarter of 2015. However, while iPhone sales were below expectations, the overall picture is not nearly as dismal as the initial price reaction would indicate. 

Financial performance

Total earnings per share came in at $1.85, better than the $1.81 average Wall Street forecast, and growing by almost 45% year over year. Revenue was ahead of forecasts, too, as Apple delivered $49.6 billion in total sales versus an average forecast of $49.3 billion, representing a solid 33% annual increase. 

Gross margin was 39.7% of sales during the quarter, a small increase from 39.4% in the same period last year. The company’s guidance was for gross margin to be in the range of 38.5% to 39.5%, so the number came in above Apple’s own forecasts. Wall Street analysts polled by FactSet were expecting 39.5% in gross margin, meaning Apple outperformed both its own guidance and Wall Street expectations on the margin front.

Over the nine-month period ended on June 27, Apple produced $67.8 billion in operating cash flow. The company reinvested $7.6 billion in capital expenditures, leaving $60.2 billion in free cash flow. That’s a big 48% increase from $40.8 billion in free cash flow over the same nine-month period in 2014. 

Apple distributed $8.6 billion to investors via dividends and $22 billion in the form of buybacks over the first nine months of fiscal 2015. When considering cash and liquid investments, Apple is sitting on a massive cash hoard of nearly $203 billion on its balance sheet.

On products and growth drivers

The company sold 47.5 million iPhone devices during the quarter, a 35% increase over the same period last year. Wall Street analysts were on average expecting 49 million units, so the number was marginally below expectations. Prices were remarkably strong, though. The average selling price in the iPhone segment was $660, a record for Apple. In terms of revenue, iPhone sales grew 59% to $31.4 billion, and the product represents a dominant 63% of total sales.

Most companies can only envy the kind of growth Apple is enjoying in the iPhone segment, but short-term stock market reactions are usually about data versus expectations, and Wall Street was expecting even more growth from the iPhone. This is probably the biggest negative in the report.

iPad unit sales declined 18% to 10.9 million, while Mac sales increased 9% to 4.8 million computers sold during the quarter. Both products were broadly in line with expectations.

Apple didn’t provide specific sales figures for the much-awaited Apple Watch in the earnings release, but sales in the “other products segment,” which includes sales of Apple Watch, Apple TV, Beats Electronics, iPod, and third-party accessories, grew 49% to $2.6 billion.

CEO Tim Cook said in the press release that Apple Watch was off to “a strong start,” but chances are the company will face more questions regarding specific sales figures for Apple Watch during the earnings conference call. 

China was quite strong, especially considering the growing concerns about economic instability in the country. Total revenue in the Greater China region jumped 112% year over year during the last quarter, reaching $13.2 billion and accounting for almost 27% of total company-level revenue.

iPhone unit sales were below Wall Street forecasts, but the device is still selling like hotcakes, and pricing trends are quite encouraging. Both total revenue and profitability were remarkably strong and better than forecasted, so investors in Apple stock have no reason to panic when it comes to the overall health of the business. Short-term reactions to earnings announcements are many times misguided and exaggerated, and this seems to be the case with the latest release from Apple.

The author of this post, Andrés Cardenal, owns shares of Apple. The Motley Fool owns shares of Apple. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »