Are J Sainsbury plc & WM Morrison Supermarkets plc Dirt Cheap Right Now?

J Sainsbury plc (LON:SBRY) and WM Morrison Supermarkets plc (LON:MRW) are not cheap enough for value hunters, argues this Fool.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Be fearful when others are greedy and greedy when others are fearful” is a well-known mantra from Warren Buffett. The Oracle of Omaha apparently forgot about it, though, when he sold his Tesco holdings some time ago, but does it apply now to Morrisons (LSE: MRW) and Sainsbury’s (LSE: SBRY)?

Their valuations have been stuck around their current levels since the end of 2014, and much of their fortunes hinge on whether investors will trust again the food retail sector as they did before fierce competition emerged domestically. 

Unfortunately, competition brings news that doesn’t bode well for their shareholders. 

In The News

The Competition and Markets Authority (CMA) has criticised major supermarkets after a three-month probe, saying their pricing is ‘confusing’,” Sky News reported today. 

In short, more clarity regarding their promotional offers is being sought — which essentially means more investment and lower returns for companies that need lower investment to deliver higher returns in order to attract new investors. 

The rate of UK Consumer Prices Index inflation fell to 0% in June, from 0.1% in May, official figures show,” the BBC reported earlier this week. 

Food retailers are intent on cutting prices at a time when their customers carefully consider their options, and although the shares of Morrisons and Sainsbury’s are not incredibly expensive at 181p and 266p respectively, it’s hard to see how their shareholders could record meaningful returns unless consolidation takes place in the industry.

Morrisons: Not Much Fat On The Bone

Revenues will likely hover around £16bn and £16.5bn into 2018 and, assuming an operating margin of 3%, its underlying economic profits will stand at around £500m annually. Once its operating profit is taxed and interest costs are considered — and assuming no additional write-downs over the period plus a constant number of shares outstanding — its stock would trade on forward trading multiples in the region of 20x net earnings, which doesn’t strike me as being a particularly attractive valuation. 

Morrisons has done better in recent months than in the past and it remains a restructuring story, but its new management team has a lot of work to do if it aims to preserve margins, earnings and its dividend policy. 

Sainsbury’s: Too Big To Fail?

Sales are expected to come in between £23bn and £24bn over the next few years.

Assuming a forward operating margin in the region of 2.5%, its underlying economic income will come in at around £600m annually over the next three years. Once its taxes and interest costs are taken into account, Sainsbury’s stock would be cheaper than that of Morrisons — based on similar assumptions for write-downs and other elements — but not cheap enough to be considered a bargain. 

That’s because its recent market share figures suggest that Sainsbury’s will continue to find it very difficult to compete not only with Morrisons, but with Tesco and its German rivals, too. Also consider that if more investment in their marketing campaigns is needed, their core margins — which historically stood about one percentage point higher — could come under more pressure. Under a worst-case scenario a cash call should not be ruled out, and that might be the reason why Mr Buffett abandoned his Tesco trade recording a huge loss on his investment at the end of 2014. 

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Alessandro Pasetti has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Now 70p, is £1 the next stop for the Vodafone share price?

The Vodafone share price is back to 70p, but it's a long way short of the 97p it hit in…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

If I’d put £5,000 in Nvidia stock at the start of 2024, here’s what I’d have now

Nvidia stock was a massive winner in 2023 as the AI chipmaker’s profits surged across the year. How has it…

Read more »

Light bulb with growing tree.
Investing Articles

3 top investment trusts that ‘green’ up my Stocks and Shares ISA

I’ll be buying more of these investment trusts for my Stocks and Shares ISA given the sustainable and stable returns…

Read more »

Investing Articles

8.6% or 7.2%? Does the Legal & General or Aviva dividend look better?

The Aviva dividend tempts our writer. But so does the payout from Legal & General. Here he explains why he'd…

Read more »

a couple embrace in front of their new home
Investing Articles

Are Persimmon shares a bargain hiding in plain sight?

Persimmon shares have struggled in 2024, so far. But today's trading update suggests sentiment in the housing market's already improving.

Read more »

Market Movers

Here’s why the Unilever share price is soaring after Q1 earnings

Stephen Wright isn’t surprised to see the Unilever share price rising as the company’s Q1 results show it’s executing on…

Read more »

Investing Articles

Barclays’ share price jumps 5% on Q1 news. Will it soon be too late to buy?

The Barclays share price has been having a great time this year, as a solid Q1 gives it another boost.…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

The AstraZeneca share price lifts 5% on a top-and-bottom earnings beat

The AstraZeneca share price reached £120 today and helped push the FTSE 100 higher. Would I still buy this flying…

Read more »