Stock market selections are never black-and-white decisions, and investors often have to plough through a mountain of conflicting arguments before coming to a sound conclusion.
Today I am looking at British American Tobacco (LSE: BATS) (NYSE: BTI.US) and assessing whether the positives surrounding the firm’s investment case outweigh the negatives.
Cigarette demand continues to slide
A backdrop of sustained pressure on consumers’ wallets, and the effect of wider health and social factors on smokers’ habits, has seen the outlook for the tobacco sector gradually deteriorate in recent times. Indeed, research house Key Note reports that, as of 2011, only 20%…