Reckitt Benckiser Group Plc And Unilever plc Are Made For Troubled Times Like These

Reckitt Benckiser Group Plc (LON: RB) and Unilever plc (LON: ULVR) are friendly faces in troubled times, says Harvey Jones.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In times of trouble, you find out who your friends are. The same goes for investors. In these uncertain times two FTSE 100 stocks in particular have shown their mettle. Say hello to our old comrades Reckitt Benckiser Group (LSE: RB) and Unilever (LSE: ULVR).

Household goodies

At time of writing, the benchmark FTSE 100 index is 15% lower than it was a year ago. Over the same period, Reckitt Benckiser is up more than 10%, and Unilever is up nearly 4%. Over five years they’re up 85% and 55%, respectively, while the index has gone nowhere over the same period. They say past performance is no guarantee of future returns, but in the case of these two stocks, it’s a pretty good signal.

For years I admired both companies for their resilience and staying power, but was wary of their valuations. Typically, they traded at 20 times earnings or more, which I thought was a bit pricey. Now I understand that isn’t the case. Their high valuations have proved their durability. Today, Reckitt Benckiser trades at more than 25 times earnings, while Unilever is on a forecast P/E of more than 20 times for December. Because they’re worth it.

The last time you could get either of these stocks at a worthwhile discount was after Black Monday in August last year. The current sell-off isn’t a buying opportunity, as both have withstood this year’s meltdown, but it is a reminder of their staying power. 

Solid yields

The other factor that made me wary of the stocks were their yields, which are typically well below the FTSE 100 average. Right now, Reckitt Benckiser yields a paltry 2.28% and Unilever yields 3.03%. The FTSE 100 as a whole deals yields closer to 3.8%. But in today’s crazy market, that low yield is a sign of success, whereas the double-digit yields at BHP Billiton and Royal Dutch Shell are a sign of distress. Also, management is committed to progression. Reckitt Benckiser hiked payouts every year for the last decade, while Unilever has hiked every year since 1995, and hasn’t cut its dividend since 1966. Annual growth is 7.57%. The low yield is largely a consequence of the high share price.

China crisis, what crisis?

Perhaps the most impressive thing about their recent success is that it has endured through what looks like the early stages of a Chinese hard landing. Both companies were expected to grow fat on the Chinese consumption boom, as the newly-minted middle classes rushed to buy Western-branded household goods. This should suggest they’ll be vulnerable in a downturn, but that hasn’t been the case. Sales appear to be holding up, helped by the fact that the Chinese authorities are shifting their economy towards consumption, and away from industry and infrastructure, playing into both companies’ hands.

You could wait to see if market contagion ultimately afflicts Reckitt Benckiser and Unilever, but don’t hold your breath. These are volatile times, but you can get by with a little help from your friends.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

Could Rolls-Royce shares double again in 2026?

Rolls-Royce shares are developing a curious habit of doubling in value inside a year. Could they pull it off once…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Could Greggs shares outperform Nvidia in the coming 5 years?

Comparing the performance of Greggs shares and Nvidia stock in recent years is night and day. But what might happen…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

2 insanely cheap shares to consider buying today

Harvey Jones loves going shopping for cheap shares and picks out two FTSE 100 stocks that are potentially undervalued despite…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Retire early? I’ve just bought 2 new ‘moonshot’ growth stocks for my ISA

These growth stocks are extremely risky investments. However, taking a five-year view, Edward Sheldon sees enormous potential.

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

How much should a 40-year old put into an empty SIPP to aim for a million by 60?

Over the next 20 years, someone could turn a SIPP with nothing in it today into a seven-figure retirement pot.…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

The 1 question everybody holding Rolls-Royce shares should ask themselves today

Every FTSE 100 investor is wondering where the Rolls-Royce share price goes next. But Harvey Jones highlights a different question…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Match the State Pension through buying dividend shares? Here’s what that might cost

If the State Pension seems like it might not go far enough, some forward planning today could potentially help ease…

Read more »

Investing Articles

Check out the worrying Tesco share price forecast

Harvey Jones questions whether the Tesco share price can push higher from here. A quick look at broker predictions only…

Read more »