The Motley Fool

Tony Reading

Tony spent most of his career in strategy and corporate finance, and now runs his own corporate development consultancy. He applies his professional approach to personal investing, preferring to analyse a company in terms of its market and competitive position as much as its financials. He is a firm believer in emerging markets, having worked extensively in Eastern Europe before it emerged. This means he also has an intimate grasp of the concept of risk, and how things might turn out differently from what was expected. He is equally interested in the parallel but more elusive concept of luck, and believes that one day there will be a unified quantum theory of the stock market to explain everything.

3 Reasons To Buy Dollar-Based Shares Like HSBC Holdings plc, GlaxoSmithKline plc & Diageo plc Now

HSBC Holdings plc (LON:HSBA), GlaxoSmithKline plc (LON:GSK) and Diageo plc (LON:DGE) will gain from these 3 risks to Sterling More »

Why I Swapped Vodafone Group plc For British Sky Broadcasting Group plc

British Sky Broadcasting Group plc (LON: BSY) now has better upside and lower risk than Vodafone Group plc (LON:VOD) More »

Why Woodford Is Defensive — And Why AstraZenca plc, GlaxoSmithKline plc And British American Tobacco plc Are His Biggest Holdings

Holdings in AstraZeneca plc (LON:AZN), GlaxoSmithKline plc (LON:GSK) and British American Tobacco plc (LON:BATS) illustrate superstar-investor Neil Woodford's view of the market More »

3 Low-Beta Stocks For The Coming Crash: NEXT plc, Rolls-Royce Holding PLC And British Sky Broadcasting Group plc

NEXT plc (LON:NXT), Rolls-Royce Holding PLC (LON:RR) and British Sky Broadcasting Group plc (LON:BSY) should weather a market correction More »

3 Russian Bear Traps For BP plc

Just how risky is BP plc (LON:BP)? More »

Can New Faces Change The Fortunes Of Wm. Morrison Supermarkets plc, Tesco PLC And J Sainsbury plc?

Good management is everything now at Wm. Morrison Supermarkets plc (LON:MRW), J Sainsbury plc (LON:SBRY) and Tesco PLC (LON:TSCO) More »

Time To Ditch Standard Chartered PLC (And Buy HSBC Holdings plc)?

Prospects for HSBC Holdings plc (LON:HSBA) beat those of Standard Chartered PLC (LON:STAN) More »

Should British American Tobacco plc And Imperial Tobacco Group PLC Shareholders Be Worried By A $24bn Damages Award?

No grounds for complacency at British American Tobacco plc (LON:BATS) and Imperial Tobacco Group PLC (LON:IMT) More »

3 Takeover Candidates Just Like Meggitt plc

Why stocks like Meggitt plc (LON:MGGT) are attractive. More »

2 Stocks To Gain From The Reshuffle: Centrica PLC And Igas Energy PLC

Centrica PLC (LON:CNA) and Igas Energy PLC (LON:IGAS) could be beneficiaries of a new order. More »

Tesco PLC Is Undervalued By 35%!

Two reasons why Tesco PLC (LON:TSCO) is rated a 'buy'. More »

Will Imperial Tobacco Group PLC Be The Next Takeover Candidate?

Imperial Tobacco Group PLC (LON:IMT) is a clear candidate for consolidation. More »

How To Sweeten Your Shares In Associated British Foods plc

Associated British Foods plc (LON:ABF) and Tate & Lyle PLC (LON:TATE) fit together. More »

H.M.S. Queen Elizabeth Shows That BAE Systems plc Still Rules The Waves!

The new aircraft carrier shows what BAE Systems plc (LON: BA) is capable of. More »

Fidelity Backs Quindell PLC: Should You?

The asset manager has doubled its stake in Quindell PLC (LON:QPP). More »

The 3 Best Shares For Your New ISA

National Grid plc (LON:NG), HSBC Holdings plc (LON:HSBA) and Royal Dutch Shell Plc (LON:RDSB) have a place in most portfolios More »

Should You Play Hoopla With Zoopla Property Group PLC?

Zoopla Property Group PLC (LON:ZPLA) has a successful listing. More »

How To Get 7% From BHP Billiton plc

This summer could be a good time to buy BHP Billiton PLC (LON:BLT). More »

If Stephen Hester Ran Tesco PLC…

How a new CEO might shake up Tesco PLC (LON:TSCO). More »

3 Lessons From ASOS plc

What can investors learn from ASOS plc's (LON: ASC) 30% drop? More »