Could buying NIO stock be like investing in Tesla a decade ago?

NIO stock has been going nowhere fast lately. But as sales at the electric vehicle maker boom, should this writer think about investing?

| More on:
Futuristic front of NIO car in Norwegian showroom

Image source: Sam Robson, The Motley Fool UK

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesla stock moves around a lot. Over the long term, though, it has been a phenomenon. In the past decade, it is up by 3,097%. I have no plans to invest in Tesla, but ought I to consider picking up some stock in another EV maker, NIO (NYSE: NIO), while it sells for a few dollars apiece?

Yes, the company is smaller than Tesla and loss-making. But a decade ago, Tesla was loss-making too — and much smaller than it is now.

Maybe NIO could end up achieving something similar?

A distinctive niche

As a business, I see a lot to like about NIO.

It has been growing sales and is now a sizeable business. Last year’s vehicle deliveries of 326k represented year-on-year volume growth of 47%.

By contrast, Tesla delivered 1.6m vehicles last year. That actually represented a 9% fall compared to the prior year.

This means that, last year, NIO’s sales volumes were about 20% of Tesla’s (and closing the gap fast), but NIO’s $11bn market capitalisation is less than 1% of Tesla’s $1.4trn market cap.

Sure, NIO does not have the power generation and storage business Tesla does, though its own expertise in battery swapping could help it go down that path if it chose to.

It also has been less vocal about its plans for self-driving taxis and robotics than Tesla, though over time I reckon both companies could pursue that business.

I think NIO has done a better job than Tesla in some markets of developing a moneyed clientele looking for fairly pricey cars.

Given downward pressure on electric vehicle profit margins in recent years, that could give it some cushion compared to rivals.

Does the valuation make sense?

But comparing NIO to Tesla may not be helpful, as personally I think Tesla’s valuation is too high to justify.

One big difference is, as mentioned, NIO remains loss-making and continues to burn through cash.

That is not some small difference, I think it affects the fundamental investment case for the stock.

If I bought now, I would be banking on the car maker turning a profit at some point. But there is no guarantee that will happen.

Strongly rising sales volumes have not yet fed through to the sort of economies of scale and resultant narrowing of losses that I would hope to see as a potential investor.

I reckon NIO continues to have massive potential and that might not be fully reflected in the current stock price. Buying it today could potentially end up being like buying into Tesla a decade ago.

For now, though, I am biding my time. NIO has not yet proved it has a profitable business model. That may come over time – and the stock could soar on the back of it.

But I prefer to see hard evidence of profitability before considering putting a penny into the stock.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Tesla. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

Meet the S&P 500 stock that Michael Burry says could crash 50% (or more) 

The investor depicted in The Big Short film reckons this amazing artificial intelligence (AI) stock from the S&P 500 is…

Read more »

Investing Articles

Are high-flying British American Tobacco (BATS) shares still good value on upbeat 2025 results?

British American (BATS) shares have barely moved despite talk of "full-year delivery at the top end of our guidance" in…

Read more »

Engineer Project Manager Talks With Scientist working on Computer
Investing Articles

Is RELX stock a bargain in the FTSE 100 after a 50% fall?

FTSE 100 data company RELX has seen its share price halve over the last six months on the back of…

Read more »

Lady taking a bottle of Hellmann's Real Mayonnaise from a supermarket shelf
Investing Articles

What next for Unilever shares after positive 2025 results?

Unilever shares are a popular pick with today's Stocks and Shares ISA investors who are looking for decades-long profit potential.

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing For Beginners

Is the party over for the Aviva share price?

Jon Smith reviews the Aviva share price and ponders if one of the top UK insurance firms has peaked, or…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

A ‘once-in-a-lifetime’ chance to buy 1 of my favourite growth stocks? 

AI might be weighing on growth stocks in the tech sector. But one of Stephen Wright’s top growth stocks is…

Read more »

Investing Articles

Can these 2 FTSE 100 stocks grow 50% (or more) in 2026?

Ken Hall unpacks two big-name FTSE 100 stocks that could climb higher in 2026 if management can deliver on its…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

£5,000 invested in Rightmove shares 6 months ago is now worth…

It's been a wild six months for Rightmove shares. How much would an example stake have made or lost? And…

Read more »