Down 94%, could the Ocado share price go to zero?

In autumn 2020, the Ocado share price leapt above £29. Now it’s below £2 after plunging this year. Is there hope for shareholders, or is this a dead duck?

| More on:
Photo of a man going through financial problems

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As a value and income investor, I buy shares that seem undervalued and/or offer generous dividend yields. However, I love being part-owner of really great businesses, so my family portfolio also owns various US tech and mega-cap stocks. But when I look at the Ocado Group (LSE: OCDO) share price, I feel like I dodged a bullet.

What a comeback

This grocery technology and logistics company has had a chequered history since joining the London stock market. Floated at 180p a share in July 2010, this stock soon started sliding southwards. At its all-time low, the Ocado share price touched 52.1p in December 2011.

However, going back five years or so to the Covid-19 pandemic of 2020/21, Ocado shares were riding wildly high. At their record, they peaked at 2,914p on 30 September 2020. Thus, investors who bought at the 2011 low and sold at the 2020 high would have made almost 56 times their money in under nine years. Wow.

Oh no, Ocado

Throughout 2020 to 2023, I repeatedly warned readers that I viewed Ocado shares as far too richly valued. In my view, they were priced for perfection and could only go one way — steeply downwards. It gives me no pleasure to be right, because long-suffering shareholders have lost many billions of pounds.

As I write, Ocado shares trade at 186.4p, valuing the group at under £1.6bn. Once valued at over £20bn and a proud member of the elite FTSE 100 index, this stock now resides in the mid-cap FTSE 250 index. Why? Because the share price has plunged 29.4% over six months and 42.7% over one year. Over five years, the stock has collapsed by 91.6% and is currently down 93.6% from its record high.

What’s more, this FTSE 250 stock has never paid a dividend, so the company has never returned any cash to its shareholder owners.

Hero or zero?

Nearly 40 years of investing has taught me that shares that have slumped by, say, 95% can keep falling until they reach zero. Then again, history has also shown that some falling knives are actually fallen angels that get resurrected to glory. Alas, I’ve no sure-fire way of identifying exactly which is which!

Ocado’s latest problem was revealed earlier this month, when US supermarket partner Kroger decided to scale back their partnership. Kroger is to close three automated distribution centres it operates with Ocado. This will cut $50m from Ocado’s revenues in this financial year, offset by $250m in compensation. (Kroger also scrapped three warehouses in 2024.)

Ocado’s big problem seems to be the huge upfront investment required to fill warehouses with advanced robots to pick, pack, and move groceries. Hence, centres need to operate at near-maximum capacity. Despite this, Ocado has ongoing partnerships with Wm Morrison in the UK, Coles in Australia, and Sobeys in Canada.

Summing up, Ocado has great technology, but a problematic and so-far unprofitable business model. If it were to get into serious trouble, I suspect its core assets would be bought by a powerful US or global rival in the tech or grocery markets. And that’s why I believe there is some hidden value in this stock. However, I prefer to seek my returns elsewhere…

The Motley Fool UK has no position in any of the shares mentioned. Cliff D'Arcy has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Dividend Shares

Will the Lloyds share price breach £1 in 2026?

After a terrific 2025, the Lloyds share price is trading at levels not seen since the global financial collapse in…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

New to investing in the stock market? Here’s how to try to beat the Martin Lewis method!

Martin Lewis is now talking about stock market investing. Index funds are great, but going beyond them can yield amazing…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

This superb passive income star now has a dividend yield of 10.4%!

This standout passive income gem now generates an annual dividend return higher than the ‘magic’ 10% figure, and consensus forecasts…

Read more »

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

£5,000 invested in Tesco shares on 1 January 2025 is now worth…

Tesco shares proved a spectacular investment this year, rising 18.3% since New Year's Day. And the FTSE 100 stock isn't…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

With 55% earnings growth forecast, here’s where Vodafone’s share price ‘should’ be trading…

Consensus forecasts point to 55% annual earnings growth to 2028. With a strategic shift ongoing, how undervalued is Vodafone’s share…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Here’s how I’m targeting £12,959 a year in my retirement from £20,000 in this ultra-high yielding FTSE 100 income share…

Analysts forecast this high-yield FTSE 100 income share will deliver rising dividends and capital gains, making it a powerful long-term…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall. He is looking away from the camera at the view.
Investing Articles

Is Diageo quietly turning into a top dividend share like British American Tobacco?

Smoking may be dying out but British American Tobacco remains a top dividend share. Harvey Jones wonders if ailing spirits…

Read more »

Young woman holding up three fingers
Investing Articles

Just released: our 3 top income-focused stocks to consider buying in December [PREMIUM PICKS]

Our goal here is to highlight some of our past recommendations that we think are of particular interest today, due…

Read more »