We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

The Amazon share price has never been higher. Here’s why it still may be cheap

The long-term performance of the Amazon share price is nothing short of extraordinary. It’s hit a new all-time high. Might there be more yet to come?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Amazon Go's first store

Image source: Amazon

Over recent days, Amazon (NASDAQ: AMZN) stock hit a new all-time high. In fact, Amazon’s long-term performance has been nothing short of spectacular. Its share price gain means that $1 invested in Amazon when it listed in 1997 is now worth over $2,800.

Sure, there are still no dividends. With that sort of price gain, though, I doubt many shareholders are bothered.

In fact, they may well prefer Amazon to keep doing what it has been doing with its spare cash: investing it in further business growth, rather than using it to fund dividends.

Having recently hit an all-time high, it might seem hard to imagine that Amazon stock is even now a potential bargain. But I think it may be.

The lens matters

That depends in part on what approach one takes to investing.

From a short-term perspective, the price-to-earnings ratio of 36 may not seem cheap. (Then again, in the current market, it does not seem outrageously high either for a high-growth company with some massive competitive advantages).

But as an investor, I do not worry about the short term when deciding how to construct my portfolio. Instead, I take the long-term approach to investing.

Over the long term, I think Amazon could yet go from strength to strength.

Building on its strengths

Amazon has been very innovative over many years. By experimenting with new businesses, it has been able to expand its existing competitive advantage.

It has also not been afraid to pull the rug from ventures that it decides are less promising than hoped. I see that as a sign of confident and decisive management.

So its online retail and marketplace has grown bigger and picked up lots of extra elements along the way, from bricks-and-mortar shops to its own cargo airline.

That alone could mean that the historic heartland of Amazon’s business can grow strongly over the long term. Economies of scale and its strong industry position could help it grow profits faster than revenues.

Meanwhile, the bigger story from a long-term perspective may be about AWS (the old Amazon Web Services).

AI is rocket fuel for an already brilliant business

Before the AI gold rush, AWS was already a successful, high-growth business. That has not changed and its server hosting business remains massive.

But AI demand has taken that to a whole new level.

How big?

Put it this way – in the third quarter, Amazon’s operating income was $17.4bn. Of that, AWS was responsible for $11.4bn. That means that around two-thirds of Amazon’s total operating income in its most recent quarter came from AWS alone.

Excitement about the growth potential for AWS explains why the Amazon share price hit an all-time high. AWS sales were up by a fifth year on year.

Can Amazon’s AI-fuelled growth last?

The medium- to long-term demand picture for AI-related hosting remains unclear. I also see a risk competitors may try to win market share by competing on price, potentially eating into AWS’ profitability.

Meanwhile, Amazon’s retail business faces ongoing risks from US tariff uncertainty.

But from a long-term perspective, given its competitive advantages including client base and proven model, I think Amazon’s current share price could come to be seen as a bargain. I see it as a share that investors with a multi-year timeframe should consider.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended Amazon. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK supporters with flag
Investing Articles

Will next week hand investors a once-in-a-decade chance to buy UK stocks?

Harvey Jones says UK stocks haven't crashed yet but there are still plenty of buying opportunities out there in today's…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How to invest £15k in dividend shares to aim for £1,000 of passive income this year

Money gathering dust? Mark Hartley looks at a way to convert stagnant savings into lucrative passive income by investing in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

The biggest reason to use a SIPP is…

A SIPP can offer an investor both pros and cons. But there's one big advantage this writer rates highly. Did…

Read more »

Young female hand showing five fingers.
Investing Articles

5 steps that could turn £5 a day into a £500 a month passive income

Can a fiver a day really lay the foundation for hundreds of pounds in passive income each month? Yes, it…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

What can we learn from Warren Buffett about investing for retirement?

Billionaire investor Warren Buffett clearly isn't one for retiring early. But his stock market insights could help others to do…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

1 major investing mistake that can drain your Stocks and Shares ISA

A lot of investors fail to size their investments properly in their Stocks and Shares ISAs. And as a result,…

Read more »

Stacks of coins
Investing Articles

£20,000 invested in these penny shares 5 years ago is now worth £42,260!

A lump sum invested across these penny shares would have more than doubled an ISA investor's money. Here's why they…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

I’m getting ready for an AI-driven stock market crash

Edward Sheldon sees two ways in which artificial intelligence (AI) could lead to a major stock market meltdown in the…

Read more »