We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

2 shares I’m keen to buy if they become cheap enough

Christopher Ruane explains why he wants to buy this pair of shares when he spots the right moment — but not at their current share prices.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Two elderly people relaxing in the summer sunshine Box Hill near Dorking Surrey England

Image source: Getty Images

I have been looking for shares to buy for my portfolio this summer. While the FTSE 100 index of leading UK shares has been performing strongly, that does not mean there are not still some potential bargains nestling within – or beyond.

So I have made some purchases over the past month – but I am also eyeing some more possible additions to my portfolio, which I am ready to snap up if their share prices get to a level I see as good value.

Games Workshop

Should I, or not? I have a continual dilemma with Games Workshop (LSE: GAW). The business tempts me, but the share price always looks a little costly for my tastes.

Then it moves up again and I wonder am I missing something and sitting on the sidelines unnecessarily?

The Games Workshop share price is already up 19% so far this year. Over five years, it has grown 67%, while over the past decade it is up 2,692%.

That hurts, because well over a decade ago I knew people who reckoned it looked like a great share to buy, thanks to its proprietary intellectual property, large fan base and highly profitable business model. That is all still true. Last year, for example, net profit was up 32%.

But, like a decade ago, the share price is too expensive for my tastes. The current price-to-earnings (P/E) ratio of 29 is expensive, I reckon. That is around a third higher than I would be willing to pay.

After all, I fear an economic downturn could eat into demand for the sorts of expensive role-playing products Games Workshop sells.

So for now, I am holding back. But I am keeping an eye on Games Workshop and, if it comes down in price enough, it is one of the shares I would look to buy.

British American Tobacco

I have owned British American Tobacco (LSE: BATS) shares before, primarily for their passive income potential. The 5.7% yield far exceeds the FTSE 100 average of 3.3%. On top of that, the Lucky Strike maker has raised its dividend per share annually since the last century.

But while my eyes are on dividend potential, lately the share has been even more notable for its price action. It is 51% higher now than a year ago.

I was primed to buy at £30 in May, but while the share price almost reached that level, it started rising again shortly before it got there. So I missed the 40% share price gain in just under three months.

The current price is higher than I would like to pay. I reckon British American’s strong premium brand portfolio and highly cash generative business are attractive. But a large debt pile and declining cigarette sales volumes are both threats to future profitability. Cigarette volumes declined 9% year-on-year in the first half.

For now then, I am sitting on my hands. If the share price hits £30 again though, British American Tobacco is on my list of shares to buy.

C Ruane has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. and Games Workshop Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Aerial shot showing an aircraft shadow flying over an idyllic beach
Investing Articles

Just how cheap could IAG shares get this summer?

If the world runs out of jet fuel this summer then IAG shares could take a beating, says Harvey Jones.…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Up 130% in 2026, can FTSE space stock Filtronic continue to soar?

Edward Sheldon thought that FTSE share Filtronic would do well in 2026. He wasn’t expecting it to shoot up 130%…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Are investors still using an outdated playbook to value Lloyds shares?

Andrew Mackie looks beyond the standard rate-sensitive narrative around Lloyds shares to question whether we're missing a more resilient earnings…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

Is £15 the next stop for the Rolls-Royce share price?

Where will the Rolls-Royce share price go from here? Is a £15 price target for the next 12 months totally…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

How much is £7,620 saved in a Cash ISA a decade ago worth today?

Cash ISA savers have received an average of 4% over the last decade, but Harvey Jones says the average Stocks…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

702 shares in this FTSE 100 stalwart earn a £100 a month second income

Unilever shares come with an unusually high dividend yield. Should investors looking for a second income grab the opportunity with…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

This surging FTSE 100 share just hit £201! Will it ever split its stock? 

This high-quality FTSE 100 stock is up by a staggering 4,050% in the past 10 years. Why hasn't it split…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

Just over £13 after its Q1 results, here’s why HSBC shares still look a bargain-basement buy for me anywhere below £20.68

HSBC shares have surged, but fresh results hint the market may still be missing a major value opportunity that long…

Read more »