Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

I love this grocer… so, should I buy Ocado shares?

Ocado shares are not looking healthy. The stock has truly been through the mill in recent years but is there any hope left for this ‘growth stock’?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ocado (LSE:OCDO) shares are down 22% over one year, 45% over two years, and 88% over five years. During the last five years, there has not been a good time to buy the stock. But will that change?

Well, here’s a piece of fairly useful information. I really like buying my groceries from Ocado. Our weekly shop appears to come in cheaper than our previous grocers of choice. And it also offers more ‘exciting treats’ than the Morrisons of this world.

When I was much younger and had just started investing my own money, liking a company’s product was an important factor for me in choosing a company. But this proved to be a fatal error. Now, I think the starting point should always be valuation metrics.

Metrics scream ‘stay away’

Ocado’s forward valuation metrics continue to reflect significant financial challenges, with negative earnings and increasing leverage projected through 2027. The company’s price-to-earnings ratio is expected to remain negative across the forecast period. It stands at -7.09 in 2025, -9.89 in 2026, and -15.3 in 2027. 

These negative P/E ratios directly correspond to ongoing net losses, with forecast earnings per share of -£0.36 in 2025, -£0.26 in 2026, and -£0.15 in 2027. Despite some improvement in the scale of losses, Ocado is not anticipated to achieve profitability within this timeframe.

At the same time, Ocado’s net debt is set to increase, rising from £1,146m in 2025 to £1,255m in 2026 and reaching £1,271m by 2027. This growing debt burden will be the result of debt servicing, continued capital expenditure, and negative free cash flow, as the company invests heavily in its technology and fulfilment infrastructure.

Revenue growth is one strong point, moving from £3.2bn in 2024 to a projected £4bn in 2027. However, the combination of persistent negative earnings and rising leverage underscores some serious challenges. While Ocado is getting closer to profitability during the forecasting period, it remains an unconvincing investment proposition.

It’s not just a grocer

Ocado is far more than just a grocer. While many UK consumers know it for its online grocery joint venture with Marks & Spencer, the company’s core business is now built around technology, automation, and logistics solutions for retailers worldwide. Ocado’s proprietary Ocado Smart Platform (OSP) is a sophisticated, end-to-end e-commerce, fulfilment, and logistics system that enables other grocers and retailers to automate their online operations.

In 2024, Ocado’s Technology Solutions generated £496.5m in revenue, growing 18.1%, and delivered £80.9 in adjusted EBITDA (earnings before interest, tax, depreciation, and amortisation) — a 425% increase. Retail remained largest with £2.69bn revenue, up 13.9%, but contributed £44.6m in EBITDA. Logistics solutions added £718 revenue, growing 7.6%, with £31.1m EBITDA. However, it’s important to note that Technology Solutions now drives over half of Ocado’s EBITDA.

I appreciate that Ocado aims to become a global leader in warehouse automation and fulfilment. And it needs to be seen as more than a grocer, because it is. However, its ambition can’t hide the valuation metrics. I simply can’t invest in it.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The BP share price could face a brutal reckoning in 2026

Harvey Jones is worried about the outlook for the BP share price, as the global economy struggles and experts warn…

Read more »

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

How on earth did Lloyds shares explode 75% in 2025?

Harvey Jones has been pleasantly surprised by the blistering performance of Lloyds shares over the last year or two. Will…

Read more »

Group of four young adults toasting with Flying Horse cans in Brazil
Investing Articles

Down 56% with a 4.8% yield and P/E of 13 – are Diageo shares a generational bargain?

When Harvey Jones bought Diageo shares he never dreamed they'd perform this badly. Now he's wondering if they're just too…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

Could these 3 holdings in my Stocks and Shares ISA really increase in value by 25% in 2026?

James Beard’s been looking at the 12-month share price forecasts for some of the positions in his Stocks and Shares…

Read more »

National Grid engineers at a substation
Investing Articles

2 reasons I‘m not touching National Grid shares with a bargepole!

Many private investors like the passive income prospects they see in National Grid shares. So why does our writer not…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£10,000 invested in Greggs shares 5 years ago would have generated this much in dividends…

Those who invested in Greggs shares five years ago have seen little share price growth. However, the dividends have been…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Growth Shares

Here is the Rolls-Royce share price performance for 2023, 2024, and 2025

Where will the Rolls-Royce share price be at the end of 2026? Looking at previous years might help us find…

Read more »

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »