Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Here are 2 of the FTSE 100’s most ‘hated’ shares. Which should I consider buying?

Some hedge funds believe these FTSE shares could crumble in value. Are they right? Royston Wild considers their price outlooks.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

This way, That way, The other way - pointing in different directions

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Not all investors will have the same view on particular companies. It’s this diversity of opinions that makes a market. When considering which FTSE 100 shares to buy, I always think analysing the short positions of hedge funds is a good idea.

Here’s a couple of UK blue-chips the funds think will fall in value. Yet despite their wealth of collective experience, they don’t always get it right, and I think these instituions are overly bearish on one of these companies. Which would I buy?

Sainsbury’s

According to shorttracker.co.uk, Sainsbury’s (LSE:SBRY) is currently the most shorted FTSE share right now. Some 6.5% of all its shares are currently shorted, with seven different funds betting against the stock.

In fact, short interest has spiked in recent months. It was sitting around 2.9% at the start of the year.

Source: shorttracker.co.uk

Margins at Britain’s second-largest supermarket remain under threat as competition grows and costs spiral. Sainsbury’s predicts underlying retail operating profit will stagnate at £1bn this year as it eats an extra £140m costs through national wage hikes and increased National Insurance contributions.

I think it may struggle to reach this target too, with the country’s other Big 4 supermarkets (Tesco, Asda and Morrisons) kicking off a fresh price war in 2025. And of course the ongoing expansion from value specialists Aldi and Lidl poses an ever-present problem.

The Nectar loyalty scheme — which has around 18m members — is a powerful weapon in J Sainsbury’s fight against rising competition. The coupon-and-discount programme helped deliver the grocer’s greatest market share gains in a decade last year.

However, I still think Sainsbury’s shares could fall sharply. I’m with the hedge funds on this one.

The Berkeley Group

Housebuilder Berkeley (LSE:BKG) is also one of the Footsie’s most shorted stocks today, albeit at a lower level than Sainsbury’s.

Shorttracker.co.uk shows around 1.5% of its shares are shorted, up from 1.3% at the start of 2025. Two hedge funds currently hold short positions in the business.

Source: shorttracker.co.uk

On the one hand, it’s not hard to see why. Housebuilders are among the most cyclical shares out there, and a gloomy outlook for the domestic economy means Berkeley could struggle to shift stock.

Yet I believe that, on balance, things are starting to look up for FTSE 100 company. Its focus on the more affluent regions of the London and the South East could help it weather wider economic weakness across the broader country too.

Inflation data has been more disappointing of late. But the broader trend for prices in the UK is down, meaning the Bank of England should continue cutting rates and making mortgage products more affordable.

On this front, it’s also worth mentioning the intensifying trade war that’s supporting home sales and prices. Latest official data showed average house values up £16,000 in the 12 months to March, to £271,000.

Given its robust long-term outlook, I’ll consider buying Berkeley shares when I next have spare cash to invest, despite the bearish view of some hedge funds.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has recommended J Sainsbury Plc and Tesco Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how much passive income someone could earn maxing out their ISA allowance for 5 years

Christopher Ruane considers how someone might spend a few years building up their Stocks and Shares ISA to try and…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Was I wrong about Barclays shares, up 196%?

Our writer has watched Barclays shares nearly triple in five years, but stayed on the sidelines. Is he now ready…

Read more »

Wall Street sign in New York City
Investing Articles

Up 17% in 2025, can the S&P 500 power on into 2026?

Why has the S&P 500 done so well this year against a backdrop of multiple challenges? Our writer explains --…

Read more »

National Grid engineers at a substation
Investing Articles

National Grid shares are up 19% in 2025. Why?

National Grid shares have risen by almost a fifth this year. So much for it being a sleepy utility! Should…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here are the potential dividend earnings from buying 1,000 Aviva shares for the next decade

Aviva has a juicy dividend -- but what might come next? Our writer digs into what the coming decade could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »