FTSE 100 shares are still too cheap! Here are 2 to consider

The FTSE 100 has been in relatively fine fettle in 2025. But our writer reckons there are still few bargains that could bounce back to form in time.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Mature black woman at home texting on her cell phone while sitting on the couch

Image source: Getty Images

As I type, the FTSE 100 is up over 6% in 2025 so far. As decent as the performance is, I reckon quite a few stocks still offer great value for risk-tolerant, long-term-focused Fools. Here are two that particularly catch my eye.

False start

Having tumbled to a multi-year low in April, shares in JD Sports Fashion (LSE: JD) seemed to be turning a corner in recent weeks. However, this period of cautious optimism for holders was brought to a swift end following the release of a Q1 trading update.

On 21 May, JD revealed a 2% drop in sales while also warning that higher prices in the US — thanks to Donald Trump’s tariffs — would likely hit demand. Considering the company makes roughly 40% of its money from this part of the world, sentiment was always going to be hit.

Opportunity knocks

Analysts are already pencilling in a fall in pre-tax profit this year. However, there’s a chance that the final numbers prove even worse than expected. The lack of any buying activity from directors since January doesn’t exactly smack of confidence either.

Then again, management appears to be doing what it can to bring the firm through this tricky time. This includes controlling its cost base and sourcing goods from a range of countries.

Given its multi-brand, multi-channel strategy, I think we could see a strong recovery when consumer confidence returns. If one of the major brands it sells, Nike, is simultaneously able to get its mojo back, we could be off to the races.

That might seem like a big ask as things stand. But the price-to-earnings (P/E) ratio of just 7 suggests an awful lot of bad news is already priced in.

Heavy faller

Another top-tier stock that has the potential to be a great contrarian buy is global distributor Bunzl (LSE: BNZL). However, a dollop of patience might be required.

This usually-very-reliable FTSE 100 stock lost a quarter of its value last month after cutting full-year guidance and suspending its share buyback. Underlying revenue is now expected to be “broadly flat“, driven primarily by “softness” across its North American businesses. Operating margins will also come in under 8% (compared to 8.3% in 2024).

The worrying thing is that these projections didn’t take into account any consequences for economic growth from the aforementioned US tariffs. So, this sticky patch could be prolonged, hence the huge sell-off.

Temporary wobble?

All this has at least succeeded in bringing the valuation right down. A P/E of 14 is definitely more attractive than the five-year average P/E of 19. The shares also yield 3.2% with dividends expected to be easily be covered by profit (at least for now).

Again, nothing is nailed on when it comes to investing and at least some diversification feels prudent. But a lack of interest from short sellers — those who bet a share price has further to fall — and very healthy buying from directors implies this might be a temporary wobble.

As boring as the items that Bunzl supplies are (think food packaging, cleaning supplies and face masks), they’re also essential for businesses to operate effectively.

All this leads me to think the shares might be worth considering.

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Bunzl Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Trader on video call from his home office
Investing Articles

Down 19%! Here’s why Barclays shares look a serious bargain to me right now

Barclays shares have slumped recently, but a big gap between price and fair value has opened, offering nimble long-term investors…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

Why Meta Platforms shares fell 12.5% in March

Historically, investors have done well by buying Meta Platforms shares when the price has fallen. But is the latest legal…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

£20,000 invested in BAE Systems shares 4 years ago is now worth…

BAE Systems' shares have soared since 2022, yet rising NATO budgets are just starting to feed through, so the real…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Aviva shares fell 12% in March! Here’s my outlook from here

Jon Smith explains why Aviva shares underperformed last month, but paints an upbeat picture for the stock when looking further…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

A 6.3% forecast yield! 1 bargain-basement FTSE passive income gem to buy today?  

This FTSE 100 passive income star has delivered consistently high dividends, with analysts forecasting more to come, and it looks…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

£100 invested in a Stocks and Shares ISA today could be worth…

A Stocks and Shares ISA is a proven way of building wealth. But how much could a smaller stake of…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

April opportunities: 2 heavily-discounted stocks to consider buying

Are under-the-radar growth stocks the best place to look for potential stocks to buy as investors look for certainty in…

Read more »

Workers at Whiting refinery, US
Value Shares

Why the BP share price *finally* surged 24.5% in March

Long-term owners of BP stock have had a frustrating few years, but is the share price rising 24.5% in March…

Read more »