Up 21% in a month but still at a 10-year low! Time to consider buying this red-hot income stock?

Harvey Jones is excited to spot a FTSE 100 income stock that’s finally starting to show its long-term recovery potential following a torrid decade.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.

Image source: Getty Images

My eyes lit up when I found an income stock that’s just sparking into life after a difficult run.

FTSE 100 housebuilder Persimmon (LSE: PSN) is up 21% in just a month. That kind of bounce might put some investors off, fearing the recovery is already priced in. 

But despite the rally, the shares are still up just a little over 3% over the past 12 months. That follows an incredibly volatile decade for the sector in general, and Persimmon in particular.

Today’s price of 1,350p leaves the stock at a 10-year low. In fact, we have to go all the way back to October 2014 to find a similar price. 

An awful lot has happened since then, including Brexit, the pandemic, the cost-of-living crisis and now Donald Trump’s trade tariffs.

Better days returning?

Arguably, the end of Help to Buy on 31 March 2023 was the biggest blow, removing a key plank of buyer support. Also, soaring inflation didn’t just drive up mortgage rates but labour and materials costs too, squeezing both demand and margins.

Persimmon slashed its dividend in March 2023 after warning of a steep drop in completions and a hit to margins. At that point, it offered a crazy double-digit yield. Which looked lovely but wasn’t sustainable.

2024 marked a comeback of sorts, with pre-tax profit up 10% to £395.1m, while completions rose 7% to 10,664.

The board also lifted its annual housebuilding target following a big jump in its order book, boosted by changes to planning regulations.

Better still, the momentum has continued as Persimmon’s latest update, released on 1 May, confirmed a 12% increase in forward sales to £2.34bn. Land holdings now stand at 83,000 plots.

Margins under pressure

It’s still tough out there. The cost-of-living crisis isn’t over yet, while Budget hikes to employers’ National Insurance contributions and the minimum wage will squeeze margins. They came into force last month. 

Housebuilders may be immune to US tariffs, but they’re not protected from the global economic cycle. UK house prices growth has now stalled.

The Bank of England is widely expected to cut rates again on Thursday (8 May), which could lift the housing market. 

Analysts at Hargreaves Lansdown have pointed out one thing that sets the business apart from rivals. Its in-house materials division, which helps cut construction costs, saves the company around £5,500 per plot. That offers a real advantage if margins remain tight, and helped drive the recovery.

Valuation looks reasonable

The Persimmon share price currently trades on a price-to-earnings ratio 14.7. It’s not in the bargain basement, but that’s still below its long-run averages. 

The trailing dividend yield stands at 4.44%, higher than the FTSE 100 average of around 3.5%, and appears far more sustainable than the previous overmighty payout. It’s forecast to rise to 4.62% in 2025, and 5.04% next year.

Housebuilders have endured a torrid decade. But for long-term investors seeking dividends and growth who believe in brighter times ahead (or at least, lower borrowing costs), I think Persimmon’s worth considering at today’s more realistic price.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

What are the best growth shares to try and double your money?

Jon Smith points out several key characteristics of growth shares to differentiate the good from the bad, and highlights one…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

I asked ChatGPT for the best FTSE 100 stock for total returns in 2026, and guess what it said…

Are AI chatbots any better than humans at digging out the best value FTSE 100 stocks to consider buying? They…

Read more »

UK money in a Jar on a background
Investing Articles

How much should someone invest to target a £100 weekly second income?

Bringing in a second income can spell the difference between comfort or crisis when an emergency happens. Mark Hartley breaks…

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Is now the time to consider buying Vodafone shares?

Vodafone shares have been on a roll, transforming a £5,000 investment 12 months ago into £8,455 today. But is the…

Read more »

Female Tesco employee holding produce crate
Investing Articles

Is now the time to consider buying Tesco shares?

Tesco shares have been a stellar performer over the last 12 months, but can this momentum continue? Or is it…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

Is this the perfect time to consider buying Legal & General shares?

Legal & General shares have one of the FTSE 100's biggest forecast dividend yields for 2026. Maybe we should think…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

These are the FTSE 100’s 5 biggest passive-income streams!

These five FTSE 100 firms are expected to pay out £30.5bn in cash dividends in 2026. I'm a huge fan…

Read more »

Investing Articles

Up 50% in a year! Now check out the intriguing BP share price forecast for the next 12 months

The BP share price is up one day, down the next, as geopolitical uncertainty rattles the FTSE 100. Harvey Jones…

Read more »