With value investing back in vogue, I’m taking a leaf out of Warren Buffett’s playbook

With tariffs and trade wars resulting in heightened market volatility, Andrew Mackie takes comfort in Warren Buffett’s words of wisdom.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Fans of Warren Buffett taking his photo

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the long-running debate over which is better growth or value, growth investing principles have been the clear winner in the past 15 years. However, so far in 2025 the FTSE 100 and European stocks have stolen a march on the tech heavy S&P 500. As this rotation accelerates, I am following Warren Buffett’s principles to help me weather heightened stock volatility.

Momentum investing

We have all heard the drumbeat many times before: buy the dip and don’t worry when stocks fall, as they always bounce back. This simple strategy has worked over and over again. But what do you do when this strategy stops working?

I am sure you have all heard the pun that its not the fall that kills you; it’s the sudden stop at the end. Momentum investing is a bit like this – trying to avoid hitting the ground, as if one does it’s game over.

Rotation is coming

I genuinely believe that momentum investing is beginning to fade. The total dominance of US stocks recently is down to an infatuation with all things AI. As with the dotcom bubble before it, today any stock remotely connected with AI gets slapped on it a premium valuation.

One characteristic momentum investors don’t have is patience. How many of the private investors who piled into Nvidia after the release of DeepSeek shocked the world, are regretting their hasty move?

If the Magnificent 7 continue to underperform, I can see an eventual stampede for the exit.

I certainly don’t want to be around when that day comes. I am following Warren Buffett’s timeless principles. That means doing fundamental research and considering myself as a part owner of a business that I buy shares in.

A patient investor

The following, lesser known, quote by Warren Buffett’s has had a profound effect on my investing strategy

“Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain. That is what we’re trying to do. It’s imperfect, but that’s what it’s all about.”

In other words, you don’t have to be right all of the time, you just have to be right about your big bets at the right time.

One business that has grown to become one of the largest weighting in my Stocks and Shares ISA is insurance giant Aviva (LSE: AV.). I have been slowly building my stake here over the past five years. This was despite the consensus among analysts at the time of my initial investment being that it was one to avoid. Its share price is up 140% since then.

What gave me the confidence to initially buy and then keep adding, as funds became available, was because I had done my homework. My research had uncovered long-term structural growth drivers. These included ageing demographics and a pension provision ticking time bomb. But these trends don’t play out over years but a decade plus.

Along the way unexpected turns have occurred that were not on my radar. For example, the purchase of Direct Line Insurance. I’m trusting the company has made the right move there. But I won’t sell out whatever happens to the share price unless and until my original investment thesis fundamentally alters. I let my winners run.

Andrew Mackie has positions in Aviva Plc. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Hand flipping wooden cubes for change wording" Panic" to " Calm".
Investing Articles

The S&P 500 looks ominous right now, but…

A glance at the S&P 500’s current valuation makes it look like a stock market crash might be coming. But…

Read more »

Young Black woman looking concerned while in front of her laptop
Investing Articles

Here’s why Experian, RELX, and LSEG just crashed up to 16% in the FTSE 100

Software stocks across the FTSE 100 index got absolutely hammered today. What on earth has happened to cause this sudden…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

Is it worth looking for stocks to buy with just £100?

Is what a Cockney calls a 'ton' enough to start investing? Or do you need a tonne of money to…

Read more »

National Grid engineers at a substation
Investing Articles

Should an income-focused investor consider National Grid shares?

One attraction of National Grid shares for many investors is the company's dividend strategy. Our writer explores some pros and…

Read more »

pensive bearded business man sitting on chair looking out of the window
Investing Articles

Want to retire early? Here’s how a stock market crash could help!

Many people fear a stock market crash. But to the well-prepared investor it can present an opportunity to hunt for…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£20,000 invested in Rolls-Royce shares ago a year ago is now worth…

Someone investing in Rolls-Royce shares a year ago would have more than doubled their money. Our writer explains why --…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much would an investor need in Aviva shares for a £147 monthly passive income?

Ben McPoland shows how an ISA portfolio could eventually throw off a decent amount of income each year, with help…

Read more »

Investing Articles

Should I buy Palantir stock for my ISA after its blowout Q4 earnings?

Palantir stock has lost its momentum recently. But that could be about to change after the company’s blockbuster fourth-quarter earnings.

Read more »