Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is it time to get my Stocks and Shares ISA into shape by investing in The Gym Group?

January provides an opportunity to set some goals for the year ahead. Our writer considers one possible investment for his Stocks and Shares ISA.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Young woman carrying bottle of Energise Sport to the gym

Image source: Britvic (copyright Evan Doherty)

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Unlike me, my Stocks and Shares ISA could do with fattening up. As well as lose weight, one of my New Year’s Resolutions is to get out of my comfort zone and consider investing in a wider range of companies. Historically, I’ve remained loyal to FTSE 350 stocks.

But after a period of solid – albeit unspectacular – capital growth, I’m going to cast my investment net a little wider this year.

Piling on the pounds

One stock I recently came across was The Gym Group (LSE:GYM). It offers ‘cheap and cheerful’ gym membership. Think of it as the Premier Inn of fitness clubs.

It has an attractive business model. Users can pay monthly and are therefore free to leave at any time. The group’s 240+ gyms are open 24/7. It currently claims 900,000 members (February 2021: 547,000) who appear to rate their experience highly.

Planning to capitalise on this over the next three years, the group intends to add an additional 50 gyms to its portfolio. Impressively, it’s intending to do this using its surplus cash. There are no plans to borrow (or approach shareholders) to fund this expansion.

And there could be more gyms to follow. With 10.3m people visiting one at least once a year, the UK health & fitness market’s now worth £5.4bn.

Encouragingly, investors appear to like what they see. The company’s share price increased by nearly 50% in 2024.

However, looking back to the start of 2019, it’s down 48%. Unsurprisingly, the pandemic wasn’t kind to the business. The initial lockdown saw its share price fall by over two thirds. It lost 45% of possible trading days due to government restrictions.

But the shares are now 60% higher than their post-pandemic low. This sounds very positive to me.

On the other hand…

But I have some concerns. Despite its impressive growth, it remains a small business.

Its market-cap’s currently around £274m, which makes it vulnerable to an economic slowdown (or another pandemic). Although the UK economy’s expected to grow in 2025, recent financial data’s been disappointing. Consumer confidence appears low, which is a worry to me.

I’m also concerned that the company’s going to abandon its low-cost model. It says it’s £2 a month cheaper than its closest rivals and wants to narrow this gap because its members “ascribe a higher value to their gym membership than they currently pay”.

But if it becomes like all the others, I fear it’ll find it harder to compete successfully. 

The core problem

However, my biggest concern is that the company’s barely profitable. During the six months ended 30 June 2024, it reported a post-tax profit of only £200k.

Analysts are forecasting a loss for the full year. The situation’s then anticipated to improve in 2025, with an expected profit before tax of £3.1m. However, based on current corporation tax rates, the stock’s currently valued at 118 times its forecast 2025 post-tax earnings. Ouch!

It therefore appears to me as though much of the company’s growth potential has already been factored in to its share price.

I’m therefore not going to invest right now. But I shall continue to consider other smaller (cheaper) companies to add to my Stocks and Shares ISA.

James Beard has no position in any of the shares mentioned. The Motley Fool UK has recommended Gym Group Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Here’s how much passive income someone could earn maxing out their ISA allowance for 5 years

Christopher Ruane considers how someone might spend a few years building up their Stocks and Shares ISA to try and…

Read more »

Man putting his card into an ATM machine while his son sits in a stroller beside him.
Investing Articles

Was I wrong about Barclays shares, up 196%?

Our writer has watched Barclays shares nearly triple in five years, but stayed on the sidelines. Is he now ready…

Read more »

Wall Street sign in New York City
Investing Articles

Up 17% in 2025, can the S&P 500 power on into 2026?

Why has the S&P 500 done so well this year against a backdrop of multiple challenges? Our writer explains --…

Read more »

National Grid engineers at a substation
Investing Articles

National Grid shares are up 19% in 2025. Why?

National Grid shares have risen by almost a fifth this year. So much for it being a sleepy utility! Should…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

Here are the potential dividend earnings from buying 1,000 Aviva shares for the next decade

Aviva has a juicy dividend -- but what might come next? Our writer digs into what the coming decade could…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Just released: our top 3 small-cap stocks to consider buying in December [PREMIUM PICKS]

Small-cap shares tend to be more volatile than larger companies, so we suggest investors should look to build up a…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Is the unloved Aston Martin share price about to do a Rolls-Royce?

The Aston Martin share price has inflicted a world of pain on Harvey Jones, but he isn't giving up hope…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

How much do you need in a Stocks and Shares ISA to raise 1.7 children?

After discovering the cost of raising a child, James Beard explains why he thinks a Stocks and Shares ISA is…

Read more »