2 FTSE 100 shares with strong growth prospects for 2025

Sometimes the best growth prospects aren’t in the most obvious stocks. Stephen Wright looks at two FTSE 100 firms he thinks can do well in 2025.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors need to be careful with growth stocks. Shares in companies with the potential to increase their earnings often come with high price tags, making the investment equation less attractive.  

The key, in my view, is to find opportunities where the outlook is better than the market might be expecting. And a couple of names from the FTSE 100 stand out to me at the moment.

Bunzl

Bunzl (LSE:BNZL) is a FTSE 100 distribution business that ships things like carrier bags, food packaging, and hygiene products. Around 60% of its revenues come from the US. 

The firm’s most recent trading update reported a decline in underlying revenues. But like Unilever, there are a couple of reasons for thinking things are brighter than they look.

One is that a lot of the drop seems to have been due to the dollar weakening against the pound between July and September. But this has already reversed over the last couple of months. 

Another is the company has a strong acquisition pipeline to drive future revenue increases. In 2024, the firm has announced 11 deals and it expects more to come next year. 

Investors should keep an eye on how the firm plans to finance its growth though. It’s currently above its leverage target and that represents a risk for potential shareholders to consider. 

Overall, though, Bunzl looks like a strong business with a competitive position that keeps improving as it grows. I think it could be one to watch carefully in 2025.

Unilever

Unilever (LSE:ULVR) probably isn’t the first FTSE 100 name that comes to mind for investors thinking about growth. But the company has done very well in 2024. 

The firm is expecting to report an increase in sales of roughly 5%. In my view though, the most impressive thing is where that growth is coming from.

Unilever’s strong brand portfolio should allow it to raise prices over time. But aside from its ice cream business – which it plans to divest – this isn’t where growth has been found.

Rising sales have largely been driven by higher volumes. This suggests to me that the company can increase prices later to unlock further revenue growth over time. 

With this type of business, consumers switching to other products – either due to price or preference – is always a risk. There are no contracts here that secure long-term revenues. 

That means Unilever will have to rely on its brand power to keep growing sales. But it has done a good job of this in 2024 and I expect this to continue next year as its restructuring continues.

Buying opportunities?

Neither Bunzl nor Unilever is an obvious bargain right now. Both trade at price-to-earnings (P/E) ratios of over 20 – well above the FTSE 100 average. 

Both are stocks for my watchlist though, as their future prospects are easy to underestimate. They’re steady, rather than spectacular, but consistency could be a winning formula over time.

I expect both businesses to keep moving forward in 2025. And if a better opportunity presents itself, I’ll look to buy the stocks.

Stephen Wright has positions in Unilever. The Motley Fool UK has recommended Bunzl Plc and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

The key number that could signal a recovery for the Greggs share price in 2026

The Greggs share price has crashed in 2025, but is the company facing serious long-term challenges or are its issues…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price hit £16 in 2026? Here’s what the experts think

The Rolls-Royce share price has been unstoppable. Can AI data centres and higher defence spending keep the momentum going in…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

Up 150% in 5 years! What’s going on with the Lloyds share price?

The Lloyds share price has had a strong five years. Our writer sees reasons to think it could go even…

Read more »

Investing Articles

Where will Rolls-Royce shares go in 2026? Here’s what the experts say!

Rolls-Royce shares delivered a tremendous return for investors in 2025. Analysts expect next year to be positive, but slower.

Read more »

Emma Raducanu for Vodafone billboard animation at Piccadilly Circus, London
Investing Articles

Up 40% this year, can the Vodafone share price keep going?

Vodafone shareholders have been rewarded this year with a dividend increase on top of share price growth. Our writer weighs…

Read more »

Buffett at the BRK AGM
Investing Articles

Here’s why I like Tesco shares, but won’t be buying any!

Drawing inspiration from famed investor Warren Buffett's approach, our writer explains why Tesco shares aren't on his shopping list.

Read more »

Investing For Beginners

If the HSBC share price can clear these hurdles, it could fly in 2026

After a fantastic year, Jon Smith points out some of the potential road bumps for the HSBC share price, including…

Read more »

Investing Articles

I’m thrilled I bought Rolls-Royce shares in 2023. Will I buy more in 2026?

Rolls-Royce has become a superior company, with rising profits, buybacks, and shares now paying a dividend. So is the FTSE…

Read more »