Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Is Warren Buffett’s style of investing still relevant in the face of rapidly evolving consumer behaviour?

Our writer investigates how today’s shifting investment landscape brings into question the logic of sticking to Warren Buffett’s rules.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Often referred to as the Oracle of Omaha, Warren Buffett is one of the most successful investors of all time. He began his road to riches at a young age, using his paper route earnings to purchase stocks. His early fascination with the stock market grew into a lifelong passion, helping his company, Berkshire Hathaway, become highly successful.

Over the years, he built it into a conglomerate with a diverse portfolio of businesses, including insurance, manufacturing, and retail. His investment successes have made him one of the wealthiest individuals in the world, but he is also admired for his philanthropy and simple lifestyle.

However, not everybody agrees with his investing style. Recently, the value investing strategy that he swears by has come into question. In July, Forbes contributor Jim Osman bemoaned “the availability of easy financial data” that has “resulted in market saturation“.

He feels this has left few stocks undiscovered or under-priced, limiting the efficacy of the value model.

Value investing involves picking undervalued companies with solid fundamentals and long-term potential. The philosophy, often outlined in Buffett’s annual letters to Berkshire Hathaway shareholders, emphasizes the importance of patience, discipline, and a long-term perspective.

While these simple rules remain pertinent today, Osman feels some adaption could be beneficial. In certain cases, I think he’s right.

Changing times

Let’s consider a stock Berkshire Hathaway recently sold as an example. Earlier this year, the firm unloaded 63.3m Paramount Global (NASDAQ: PARA) shares at a loss. The stock was down almost 70% at the time.

Buffett took full responsibility for the loss but the question is: why, in today’s world, did his traditional methods fail?

Paramount has faced significant challenges in recent years, leading to the price decline. The primary factors contributing to this downturn are the rise of streaming giants like Netflix and Disney+. As consumers shift towards streaming services, the traditional cable television networks that Paramount relies on have been experiencing declining viewership.

I believe a lot of this behavioural change is driven by a shift in how people make choices. Where previously we relied on the advice of professionals, today, customer reviews control the narrative. Before, we would speak to a travel agent, read Roger Ebert reviews or consult a stock broker. Now, we check Trip Advisor, Rotten Tomatoes, and Trustpilot.

The case for a recovery

While the Berkshire sale hurt Paramount, I think the stock could still recover. To do so, it must embrace the changing times and implement effective strategies to recover its market share. In particular, its strong brand and extensive content library could give it a competitive advantage. If it can successfully market it’s Paramount+ on-demand service to corner more of the streaming market, it may be able to achieve this.

Looking at the balance sheet, its debt is $14bn and equity $17bn. This is similar to Netflix, which is up almost 50% this year. However, it has less cash and lower interest coverage. Earnings are forecast to grow 77% per year and based on future cash flow estimates, the shares are trading at 75% below fair value.

I wouldn’t say it’s a stock I want to dive into right now but it’s in a decent financial position and could recover with the right strategy. Who knows, Buffett may even regret the sale one day.

Mark Hartley has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »