When I look for dividend shares to buy, should I just go for the biggest yields?

The FTSE 100 is having a strong year in 2024 so far. But there are still some great yields offered by our top dividend shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.

Image source: Getty Images

I invest mostly in UK dividend shares. And as well as the dividend yield, I also look for good cover by earnings and evidence of long-term cash flow, among other measures.

But what if I just put some money into the ones with the biggest yields each year, and then simply forget about them?

It would sure make my head-scratching over my Stocks and Shares ISA choices a bit easier.

Biggest yields

The following table shows the five FTSE 100 stocks with the biggest forecast yields at the moment. I’ve left out Vodafone, as it’s announced a big cut for 2025.

StockRecent
share price
Dividend
yield (cur)
Dividend
yield (next)
Phoenix Group
Holdings
514p10.2%10.5%
M&G204p9.8%10.1%
Legal & General
Group (LSE: LGEN)
223p9.2%9.5%
British American
Tobacco
2,669p8.8%9.2%
Aviva471p7.3%8.0%
(Sources: Yahoo, MarketScreener)

There’s one immediate take from this. Buying all five would put me very heavily into the overlapping insurance and asset management businesses, covering four out of the five.

British American Tobacco is the only non-finance pick in the whole lot.

And one thing I’ve always seen as a key part of my strategy is diversification. I was very glad of it in the banking crash, for sure. And I’ll want some decent diversification in case we see an insurance sector downturn in the future.

Cyclical pick

Saying that, I do like the sector. And I think Legal & General is the one that attracts me the most of these candidates.

Insurance can be very cyclical. And when things are going well, dividend yields like those in the table can look their best.

Still, forecasts show the Legal & General dividend rising even further than that 9.5%, reaching 9.7% in 2026. That will, though, depend a lot on how the economy goes in the next few years. And right now, the world does not look like a very friendly place.

Fine so far

For now, at least, the cash flow seems to be going fine. At H1 time, Legal & General raised its interim dividend by 5%. And it’s progressing with “a £200m share buyback, consistent with our new capital return framework“.

The firm plans to keep lifting the dividend in the next few years, though with modest rises.

The main risk I see is that cyclical nature of the industry, coupled with a very real amount of competition. Like, from most of the others in my table.

Something different

Much of this thinking applies to the others in the table, except for British American Tobacco. That big 8.8% dividend comes even with the share price up 16% year-to-date.

I don’t share the fear that tobacco profits will disappear, at least not in my investing lifetime. But that’s the main risk, for sure.

It’s really just ethical issues that would keep me from buying tobacco shares. But other than that, this is a dividend that I’d love to snap up for some long-term income.

And it’s nice to see that not all the top five are in the same business.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has recommended British American Tobacco P.l.c., M&g Plc, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »