When I look for dividend shares to buy, should I just go for the biggest yields?

The FTSE 100 is having a strong year in 2024 so far. But there are still some great yields offered by our top dividend shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.

Image source: Getty Images

I invest mostly in UK dividend shares. And as well as the dividend yield, I also look for good cover by earnings and evidence of long-term cash flow, among other measures.

But what if I just put some money into the ones with the biggest yields each year, and then simply forget about them?

It would sure make my head-scratching over my Stocks and Shares ISA choices a bit easier.

Biggest yields

The following table shows the five FTSE 100 stocks with the biggest forecast yields at the moment. I’ve left out Vodafone, as it’s announced a big cut for 2025.

StockRecent
share price
Dividend
yield (cur)
Dividend
yield (next)
Phoenix Group
Holdings
514p10.2%10.5%
M&G204p9.8%10.1%
Legal & General
Group (LSE: LGEN)
223p9.2%9.5%
British American
Tobacco
2,669p8.8%9.2%
Aviva471p7.3%8.0%
(Sources: Yahoo, MarketScreener)

There’s one immediate take from this. Buying all five would put me very heavily into the overlapping insurance and asset management businesses, covering four out of the five.

British American Tobacco is the only non-finance pick in the whole lot.

And one thing I’ve always seen as a key part of my strategy is diversification. I was very glad of it in the banking crash, for sure. And I’ll want some decent diversification in case we see an insurance sector downturn in the future.

Cyclical pick

Saying that, I do like the sector. And I think Legal & General is the one that attracts me the most of these candidates.

Insurance can be very cyclical. And when things are going well, dividend yields like those in the table can look their best.

Still, forecasts show the Legal & General dividend rising even further than that 9.5%, reaching 9.7% in 2026. That will, though, depend a lot on how the economy goes in the next few years. And right now, the world does not look like a very friendly place.

Fine so far

For now, at least, the cash flow seems to be going fine. At H1 time, Legal & General raised its interim dividend by 5%. And it’s progressing with “a £200m share buyback, consistent with our new capital return framework“.

The firm plans to keep lifting the dividend in the next few years, though with modest rises.

The main risk I see is that cyclical nature of the industry, coupled with a very real amount of competition. Like, from most of the others in my table.

Something different

Much of this thinking applies to the others in the table, except for British American Tobacco. That big 8.8% dividend comes even with the share price up 16% year-to-date.

I don’t share the fear that tobacco profits will disappear, at least not in my investing lifetime. But that’s the main risk, for sure.

It’s really just ethical issues that would keep me from buying tobacco shares. But other than that, this is a dividend that I’d love to snap up for some long-term income.

And it’s nice to see that not all the top five are in the same business.

Alan Oscroft has positions in Aviva Plc. The Motley Fool UK has recommended British American Tobacco P.l.c., M&g Plc, and Vodafone Group Public. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

Is now a good time to start investing in the wealth-building stock market?

The stock market is a battle-hardened builder of wealth long term. But with risks mounting, is now a good time…

Read more »

Investing Articles

£10,000 invested in red-hot Tesco shares just 1 week ago is now worth…

Harvey Jones is impressed by how well Tesco shares have defied recent stock market volatility. So can this FTSE 100…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

See the income from investing a £20k ISA in this UK stock before it goes ex-dividend on 9 April

Harvey Jones says this UK stock offers one of the highest yields on the FTSE 100. Investors need to act…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

What’s going on with the AstraZeneca share price now?

Dr James Fox explores the recent movements in the AstraZeneca share price and evaluates whether it's still a good long-term…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

This S&P 500 stock is down 30% and the CEO just bought $10m worth of shares

Insiders only buy a stock for one reason – they expect its price to go up. So, this S&P 500…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

£5,000 invested in BAE Systems shares a month ago is now worth…

BAE Systems shares have been among the FTSE 100's best performers in recent years. The question is, can the defence…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Here’s how a £20k ISA could generate £7,875 in monthly passive income

Have £20,000 ready to invest? Royston Wild explains how you could put this in a Stocks and Shares ISA to…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

By April 2027, £2,630 invested in Barclays shares could be worth…

Barclays shares have been flying. But what might happen to a chunk of money invested in the bank's stock over…

Read more »