BT isn’t the only FTSE 100 stock hitting a 52-week high. But which would I buy now?

Holders of perennial underperformer BT finally have something to cheer. Would our writer buy today or does he prefer another high-flying FTSE 100 stock?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Businessman with tablet, waiting at the train station platform

Image source: Getty Images

I almost fell off my chair yesterday when I noticed that the share price of longstanding FTSE 100 laggard BT (LSE: BT-A) had recently set a new 52-week high.

With long-term holders finally seeing some positive momentum, should I take a stake myself?

Market-beating stock

BT is up 29% in the last 12 months and 21% since the start of 2024 alone. Readers probably don’t need me to tell them that this performance has absolutely thrashed the index return (+10% and +8%, respectively).

Much of this rise came in May and in response to the last set of interim results. Yes, a 31% fall in pre-tax profit to £1.1bn (due to a huge impairment charge) wasn’t ideal. But the market clearly warmed to new CEO Allison Kirkby’s plan to cut costs by another £3bn going forward.

Cheap…but there’s a catch

Despite the stellar rise, BT shares still trade at a forward price-to-earnings (P/E) ratio of eight. The average P/E among UK stocks is roughly mid-teens. So, one could say this looks cheap. The dividend yield also stands at a chunky 5.3%.

Then again, let’s remember that analyst projections can be (and often are) wide of the mark. In addition to this, there are other, more specific things relating to BT that I’ve long been wary of. The creaking balance sheet, for example.

Net debt is currently more than the value of the company itself. Since we’re extremely unlikely to see very low interest rates again, that’s quite a millstone BT has around its neck. This is also a capital-intensive business. So, it can’t just shut off the money tap completely.

The market in which BT operates remains incredibly competitive too. Many customers are being lost to alternative network providers, making it hard to grow revenue.

A better FTSE 100 buy?

Given these concerns, I’d be more inclined to buy another top-tier stock sitting at a 52-week high.

The company in question is vehicle marketplace provider Auto Trader (LSE: AUTO). It’s value has climbed by 41% in the last year and 25% in 2024.

In contrast to BT, there’s only a little debt on the balance sheet here. A lot of this is down to the £8bn-cap operating wholly online. This also means that margins are magnificently high and stonking returns can be achieved on the cash management injects into the business.

Throw in the sort of market dominance that’s on par with FTSE 100 peer Rightmove and the investment case looks far better than BT, in my opinion.

Highly valued

All that said, I’m wary of the valuation.

Auto Trader stock now changes hands on a P/E of 27. That makes me a little nervous, even if this is in line with its long-term average. Expensive growth stocks can get hammered the most when an unwanted economic event occurs, such as a rebound in inflation. Once I’ve made the decision whether to buy or not, it might be psychologically easier for me to buy in tranches when cash becomes available.

Longer term, I’m also pondering how the company will adapt if vehicle ownership declines and a more subscription-based approach gains traction.

As things stand, however, I’d be more confident in my ability to stick by this company if the markets had a tizzy (technical term).

Paul Summers has no position in any of the shares mentioned. The Motley Fool UK has recommended Auto Trader Group Plc and Rightmove Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Black woman using loudspeaker to be heard
Investing Articles

A SIPP opened at birth could be worth £10m in 55 years

The SIPP is an incredible vehicle for building wealth and saving for retirement. Many Britons just don't realise how early…

Read more »

Young Caucasian woman at the street withdrawing money at the ATM
Investing Articles

2 passive income ideas for a Stocks and Shares ISA

Looking for passive income stocks in April? Here are two high-quality FTSE 250 dividend shares to consider buying for an…

Read more »

Front view of aircraft in flight.
Investing Articles

£5,000 invested in Wizz Air shares 2 days ago is now worth…

This week has been a rather good one for beaten-down Wizz Air shares. What would have happened to a £5,000…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

How much do you need in an ISA for £1,000 a week in passive income?

Ben McPoland highlights a FTSE 250 stock down by more than 25% that offers good value and an attractive 5.5%…

Read more »

A row of satellite radars at night
Investing Articles

Is Elon Musk about to send this FTSE 100 stock into orbit?

This year is shaping up to be a big one for this FTSE 100 stock and part of the reason…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »