Should I rush to buy these FTSE 100 giants at 52-week lows?

Dr James Fox presents arguments for and against buying shares in these FTSE 100 giants after their valuations crumbled to new lows.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.

Image source: Getty Images

Most of us will be aware that the FTSE 100‘s up and trading near all time highs — albeit not adjusted for inflation — but these two beast of the index are sinking. Diageo (LSE:DGE) and Rio Tinto (LSE:RIO) are stalwarts of the blue-chip index, but both stocks are trading just above their 52-week lows.

A discounted share price creates buying opportunities, potentially propelling a portfolio to new heights. However, some stocks are cheaper for a reason. So are we looking at bargains or value traps?

Diageo

Diageo’s a global leader in premium alcoholic beverages, with a portfolio stacked full of iconic brands including Johnnie Walker, Smirnoff, and Guinness. Founded in 1997, Diageo’s grown to become one of the world’s largest spirits and beer companies, with operations in over 180 countries.

However, despite its strong market position, the company reported a 0.6% decline in organic net sales for fiscal 2024, primarily reflecting weakness in Latin America and the Caribbean.

This has been compounded by inflationary pressures in recent years. In fact, running a soft drinks brand — Sumacqua — myself, I’ve seen this inflation first hand — extract costs surged 40% between recent batches.

Back to Diageo, there’s reason for optimism. The London-based company continues to benefit from premiumisation trends in the beverage sector, with its premium-plus brands growing 4% in the latest fiscal year.

Coupled with strong presence in emerging markets, particularly India and China, Diageo’s long-term growth potential remains intact.

As for valuation, with a forward price-to-earnings (P/E) ratio of 19.6 times and a price-to-earnings-to-growth (PEG) ratio of 7.4, it doesn’t scream value. However, this P/E ratio is lower than its been in recent years and the dividend yield has grown to 3.2%.

Finally, the average share price target is £27.66, representing a modest premium to the current price.

Source: TradingView — P/E ratio

Rio Tinto

Rio Tinto’s one of the world’s largest mining companies, with a portfolio of assets focus on iron ore, aluminium, copper, and other minerals.

Rio Tinto’s falling share price primarily reflects falling iron ore prices and demand uncertainty, especially from China. However, the company’s diversification into aluminium and copper offers growth potential, given the expected shift towards renewable energy.

While Chinese iron ore demand may have peaked, Rio Tinto’s well-positioned for future demand shifts noting its high-grade ore assets, especially its upcoming Simandou mine.

It’s not dirt cheap compared to its peers, trading at 8.2 times forward earnings. However, it’s a cyclical stock and the earnings forecast can change dramatically, and quickly.

And the average share price target’s £62.25, representing a 31% premium to the current share price. Coupled with a 7.3% dividend yield, it could be an interesting investment opportunity.

Source: TradingView — P/E ratio

The bottom line

So where do I stand on these two stocks? I think Diageo’s still a bit pricey but I’d expect it to bounce back eventually on long-term growth prospects.

And Rio? Well, it may be like trying to catch a falling knife. The stock clearly could recover, as it has previously. But there’s always a risk that this downward cycle will be worse than the last.

Personally, I’m not rushing into either of these stocks, but I’ll certainly keep a close eye on both.

James Fox has no position in any of the shares mentioned. The Motley Fool UK has recommended Diageo Plc. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

This way, That way, The other way - pointing in different directions
Investing Articles

As the FTSE indexes sink, these unique dividend shares are making investors money

These two dividend shares are in positive territory for the month and outperforming the major FTSE indexes by a significant…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Down 15% in days, are Rolls-Royce shares suddenly a bargain again?

Rolls-Royce shares have been heading south over the past couple of weeks. This writer thinks that makes sense -- but…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

What would a 40-year-old need to put into an empty SIPP to target monthly passive income of £1,000?

From a standing start at 40, how might someone target a four-figure monthly income stream from their SIPP? Christopher Ruane…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the ISA deadline approaches, UK investors have the opportunity to buy cheap shares

In recent weeks, equity markets have fallen significantly due to the conflict in the Middle East. As a result, many…

Read more »

Array of piggy banks in saturated colours on high colour contrast background
Investing Articles

£5k left in a Stocks and Shares ISA? 2 top ETFs to consider buying in April

Ben McPoland highlights a pair of very different ETFs that he thinks could help generate long-term wealth inside an ISA…

Read more »

Two business people sitting at cafe working on new project using laptop. Young businesswoman taking notes and businessman working on laptop computer.
Investing Articles

Could a £20,000 ISA end up generating £20,000 of passive income each year?

Could a Stocks and Shares ISA ultimately cover its own cost each year with the passive income it produces? Christopher…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 top stocks to consider buying after this week’s FTSE carnage

Investors looking for beaten-up stocks to buy for the long term have a lot of great options after the recent…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

A stock market crash could be a gift for long-term investors

A stock market crash could present some outstanding buying opportunities. But the key to taking advantage is knowing what to…

Read more »