Is the BT share price a great FTSE 100 bargain or is this a stock to avoid?

New billionaire shareholders have lifted the BT share price recently, but competition risks are heating up for the FTSE 100 telecoms stock.

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When a FTSE 100 company attracts investment from high-profile billionaires, it’s worth taking notice. That’s exactly what BT Group (LSE:BT.A) has done in recent months, causing the share price to skyrocket.

In June, Mexican business magnate Carlos Slim acquired a 3% stake in the British telecoms giant. This month, Indian industrialist Sunil Bharti Mittal’s conglomerate agreed to buy 24.5% of BT’s shares. These are impressive votes of confidence from veteran investors.

However, there’s a fly in the ointment. Sky — a major BT client — has just reached a deal with broadband rival CityFibre. This has sparked fresh jitters among BT shareholders and wiped £1bn off the group’s market cap.

Should you invest £1,000 in BT right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if BT made the list?

See the 6 stocks

Should I join the industry stalwarts scooping up BT shares, or steer clear? Let’s explore.

Share price

It’s worth putting the recent BT share price gains in context. Although the stock has surged in recent months, it’s delivered a negative return over five years (excluding dividends).

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Past performance doesn’t guarantee future returns, but it’s fair to say the company’s been a poor investment for long-term shareholders compared to many other FTSE 100 stocks.

Cash flow

However, there are signs the group could be turning a corner. For a mature business like BT, free cash flow is an important marker of financial strength, as it underpins dividend payouts.

In this regard, BT’s guidance looks promising. The board anticipates normalised free cash flow will improve from £1.3bn to £1.5bn this year, but it’s the long-term target that catches my eye. This figure could double to £3bn by 2030.

Moreover, BT shares look cheap measured against current cash flow. The price-to-cash flow (P/CF) ratio of around 2.5 is well below the five-year average.

Created at TradingView

Cost cutting

Nevertheless, BT’s balance sheet concerns me. Net debt stands at nearly £20bn, threatening dividend sustainability and potentially limiting future share price growth.

On the bright side, the group has suggested it’s past peak investment in rolling out its UK full-fibre broadband network. Lower capital costs should help BT get net debt under control.

Yet, this won’t be enough on its own. The group plans to cut its global headcount by up to 42% by the end of the decade, with many jobs being replaced by artificial intelligence (AI).

Streamlining measures are often well-received by City analysts, but I’m concerned by the scale of the planned restructuring and the adverse impact it might have on service quality.

After all, BT’s number of employees has declined every year since 2019. There’s a risk AI tools may not be the silver bullet the company hopes.

Created at TradingView

Competition

Finally, the impact of Sky’s latest deal can’t be understated. Currently, the TV company uses BT’s Openreach network as the host for all of its 5.7m broadband customers.

Considering BT lost almost 200,000 Openreach customers in the latest quarter, the agreement has come at an unwelcome time.

Intensifying competition risks are a key consideration for potential investors.

Should I join the telecoms tycoons?

A 6% dividend yield and a forward price-to-earnings (P/E) ratio below nine might boost BT’s investment appeal, but they’re not enough to persuade me to invest.

The other side of the coin is a debt-heavy balance sheet and rising competition. For those reasons, I’ll be looking for other FTSE 100 shares to buy instead.

Pound coins for sale — 31 pence?

This seems ridiculous, but we almost never see shares looking this cheap. Yet this Share Advisor pick has a price/book ratio of 0.31. In plain English, this means that investors effectively get in on a business that holds £1 of assets for every 31p they invest!

Of course, this is the stock market where money is always at risk — these valuations can change and there are no guarantees. But some risks are a LOT more interesting than others, and at The Motley Fool we believe this company is amongst them.

What’s more, it currently boasts a stellar dividend yield of around 10%, and right now it’s possible for investors to jump aboard at near-historic lows. Want to get the name for yourself?

See the full investment case

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Charlie Carman has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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